Knowledge Dissemination Of Public Health Events In Social Media

With the development of science and technology,the world entered the risk meeting of Ulshili Baker.In a risk society,sudden public health events are often the focus and important issues of media coverage,and they can often attract public attention and form public opinion.Regardless of the Shandong vaccine incident that broke out on March 18,2016,the “Changchun Longevity Vaccine Event”,which caused an uproar in 2018,was a large-scale public health emergency.As the crystallization of human wisdom,the vaccine has enabled humans to overcome the horrible smallpox virus and made a milestone contribution to the survival and reproduction of the entire human race.It is precisely because it is closely related to people's life and health,so people will pay special attention to issues related to vaccines.Knowledge has the characteristics of publicity,and the dissemination of public knowledge in the network platform is inseparable from the public.In the interaction of network users,various knowledge(such as environment,technology,health,etc.)are produced,shared and disseminated in the network platform,and these exchange records can be stored,organized and transformed,and become members of the community.Freely acquired network public knowledge resources.Public health events are not only the focus of current social attention,but also the hotspots that the major online media and the public are pursuing.Only when the public participates rationally on the Internet platform(this article takes Sina Weibo and Zhihu as social media representatives)can positively promote the progress of society.This article takes the topic of vaccine as the starting point,and digs deep into the social media(using Sina Weibo and Zhihu as an example)to discuss the public health event of the vaccine and observe how users in such network platforms spread public knowledge.And diffusion,how to participate and express for public hotspot events.Thoroughly study the motives and communication effects behind the dissemination of these knowledge,and then put forward practical suggestions for public health events.This has certain significance for promoting public governance of the network society,forming a benign public communication atmosphere,and improving citizens' public media literacy.