Study On The Coping Strategies Of Doctor-patient Conflict Under The Influence Of Network Public Opinion

Medical and health services are an important part of China's economic and social development.With the deepening of reform and opening up,China's medical and health undertakings have made great progress.In particular,the basic medical conditions and medical science and technology closely related to the medical treatment of the general public have made a qualitative leap,which has greatly improved the health level and happiness index of the whole people.However,at the same time,there are also a variety of contradictory problems,among which the doctor-patient conflict problem is more prominent and attracts much attention,which has become a major stubborn disease that interferes with the normal medical order and destroys the public's medical treatment environment.Especially in recent years,with the rapid development of network and all kinds of new media,the original mainly confined to the stakeholders of the doctor-patient conflicts,especially under the push of a variety of media,the wave of a wave after wave of public opinion,even exploit,malicious director for a kidnapping "public opinion" and "politics",lead to social discontent fermentation,trigger emotional tearing masses with the party and the government.A large number of doctor-patient conflicts have evolved into hot social issues,which not only seriously hinder the healthy development of medical undertakings,but also greatly affect social harmony and stability.Therefore,it is urgent to study and come up with effective solutions to resolve doctor-patient conflicts based on the background of increasingly profound influence of online public opinions.As a professional institution that meets the public medical needs and provides medical services,the hospital has the duality of pursuing economic and social benefits.It is not only an economic activity operator,but also an important part of social public management.Focusing on the "two benefits" to properly handle the relationship between doctors and patients is an important aspect that must be paid attention to in optimizing hospital operations.This is also a basic perspective and logical starting point for the research in this article.At present,a large number of existing researches on the resolution of doctor-patient conflicts involve many perspectives,for example,some directly cut from the medical system,some focus on the supervision of public opinion,and some explore from the field of sociology,Etc.It can be said that the research content covers all aspects related to the conflict incident.This article,while comprehensively analyzing the main manifestations,characteristics,and causes of current conflicts between doctors and patients in China,also uses life-cycle theory to consciously make some extensive research on the impact of online public opinion.Under the new situation,the important "variables" that affect the conflict between doctors and patients have been recognized and grasped,so as to come up with arelatively comprehensive and comprehensive solution that reflects the characteristics of the times.This article consists of five parts,combing the basic state of the current conflict between doctors and patients,and analyzing the objective factors behind it.Through the analysis of the constituent elements and evolution mode of the network public opinion,the special role of the network public opinion in the doctor-patient conflict is put forward.Finally,based on the consideration of "symbolism",we put forward corresponding countermeasures and suggestions for the many factors that cause and affect the conflict between doctors and patients.