Analysis On The Development Strategy Of H Plastic Surgery Hospital

With the long-term development of the medical cosmetology industry,China's medical cosmetology industry has made great progress,but compared with the United States,Japan and South Korea,there is still a certain gap in the amount of medical cosmetology.According to statistics,According to statistics,there will be more than 20 million plastic surgery artists in China in 2019.and the cost of diagnosis and treatment exceeded 100 million yuan.With the development of market economy,the medical cosmetology industry is an inevitable product.Over the past 30 years of reform and opening up in China,its growth,operation and business management have become increasingly perfect and stable,and gradually synchronized with the international,making the economic and social benefits of the medical cosmetology industry have been generally recognized by the Chinese people.In the face of a huge market,we can no longer rely on the way of profiteering and speculation.Therefore,how to put forward targeted measures for plastic surgery hospitals to promote the healthy development of plastic surgery hospitals will become the focus of this study.This paper takes H plastic surgery hospital as the research object,analyzes the existing problems and development strategies of H plastic surgery hospital,puts forward the vision design of H plastic surgery hospital,optimizes the internal business system of the enterprise with modern management mode,significantly improves the informatization level of the enterprise,and makes itself a modern plastic surgery hospital with advanced medical technology in the process of actively learning new skills Hospital.To grasp the different needs of the service objects,we should take the initiative: to meet the needs of the market segments by relying on accurate business positioning and characteristics;to divide the scope of fine services and improve the content of medical science and technology by complex work;to implement the individual and business normative requirements of medical cosmetologists for the uncertainty and randomness of working hours;to adapt to the progress and improvement of medical technology,Establish a perfect training mechanism,increase the professional and technical content and effectively solve the practical problems of attracting senior technical personnel,and comprehensively manage and improve the social and economic benefits of H plastic surgery hospital.This article analyzes the development strategy of H Plastic Surgery Hospital and innovates in channel measures,such as combining the traditional marketing model with a new marketing model,by breaking the marketing channel of traditional medical beauty institutions to face the end consumers,and adopting the middleman The model is innovative and hopes to provide reference for other plastic hospitals' strategic choices.