Research On Telemedicine Service Prices Based On Salop Model

With the deep integration of Internet technology and the medical and health industry,"Internet +" medical services have developed rapidly.Telemedicine,as a form of "Internet +" medical care,has become a help in the construction of hierarchical diagnosis and treatment,optimizing the allocation of medical resources,and solving the difficulties of the general public New means of seeing your doctor expensive.Telemedicine is a new medical model relying on Internet technology,computer technology and medical technology,which enables patients to conduct long-distance consultations and medical treatment in their territories,promotes the sinking of high-quality resources,and greatly improves the quality of medical resources in remote areas.Accessibility.However,China's telemedicine started late.In the process of operation,telemedicine faces the lack and imperfection of supporting and supporting policies such as the price system,distribution mechanism,and medical insurance payment.The lack of a scientific pricing system has become a major bottleneck restricting the development of telemedicine.Therefore,how to clarify the price formation of telemedicine services and how to set up a telemedicine service pricing model to achieve reasonable pricing of telemedicine services are the issues that need to be solved.Based on the literature research,this paper combines the research on telemedicine,medical service pricing strategies,and spatial competition models.Based on the Salop model,it constructs BC(medical institution-patient)and BB(medical institution-medical institution).Price decision model for telemedicine services under different models.The work of this paper is mainly reflected in:1.Based on the research of telemedicine and medical service pricing strategies,the constituent elements of telemedicine services are analyzed,and based on literature research and questionnaire survey data,the principles of telemedicine service pricing are put forward,and the current status of telemedicine service pricing and the status The influencing factors finally analyzed the price formation mechanism of telemedicine services under different modes.2.A telemedicine service price decision model under the B-C model is constructed.Based on the analysis of the effect of medical treatment on patients,the basic model Salop model was extended,and the interests of the government,hospitals and patients were comprehensively considered.The telemedicine service pricing model was established with the goal of maximizing social welfare.Numerical simulation analysis clarifies the influence of related parameters,and proposes a pricing strategy for telemedicine services.3.The price decision model of telemedicine service under the B-B model is studied.Considering the addition of two large homogeneous hospitals,adding a lower-level hospital with lower quality medical services,analyzing the patient's choice of medical treatment,and establishing the telemedicine with the goal of maximizing the profit of the hospital and the social welfare of the patient's surplus.Service pricing model to solve equilibrium prices.Through data simulation analysis,the government and hospitals have made suggestions on the pricing of telemedicine services.The conclusion of this article provides new ideas and methods for studying the price of telemedicine.It not only clarifies the price formation of telemedicine in theory,but also provides strategies for the government and hospitals to set prices for telemedicine services through the establishment of models and simulation results.And suggestions have certain theoretical and practical significance.