Business Model Design Of H Community Health Service Center

Actively developing community public health services is an important part of promoting national basic public health services and an effective carrier for improving people's health.With the rapid development of the economy and society,people's demand for health is increasing rapidly.In the face of the current situation of China's medical and health system reform that has gradually entered the deep-water area,how to accurately grasp the future medical and health development opportunities and find a suitable development by constructing a new business model Path,effectively connecting the contradiction between medical demand and medical supply,establishing a community health service center platform and diversified medical service model for patients,medical institutions,and private capital to enter the medical industry,and building a market economy operation rule that meets the public's medical and health needs The transformation and development of public medical institutions is the starting point of this article.This article starts with the business model theory,analyzes and summarizes the constituent elements of the business model,and selects the "business model canvas" as the research tool.Then,starting from the analysis of the external environment,the policy environment,economic environment,social environment,and technical environment of the community health service center were analyzed through the PEST method,so as to clarify the future direction of community health services.Based on this,a competitive analysis is conducted based on the Porter competitiveness model,with a focus on evaluating its competitive strategy and expertise,and exploring the entry points for business model design.Finally,taking the H community health service center as the research object,it further analyzed the advantages and disadvantages of the H community health service center and its next development positioning,designed a suitable diversified and platformized business model for the H community health service center,and formulated specific implementation.path.This article locates the importance of core resource integration in the design of business models,combines the characteristics of community health service centers,and uses modern information tools such as "Internet + Medical" to design a general business model innovation path suitable for this field.Basic medical and health reform is of reference significance.