Packaging Design Of Brand "Zhou Cheng Ming Chinese Medicine"

"Zhou chengming rheumatic medicine" is a famous Chinese medicine product in honghu city,hubei province.Zhou Chengming honghu is the founder of the Chinese medicine hospital treatment of rheumatoid arthritis,rheumatism association consultant who served as China society of Chinese medicine,Chinese medicine rheumatism,hubei province professional committee members,honorary chairman.Due to its outstanding contributions in the field of rheumatic diseases,it has been recognized as one of the instructors of the academic experience inheritance class of 500 experts of traditional Chinese medicine in China.The reconstruction of the brand packaging of "zhou chengming rheumatic medicine" mainly lies in inheriting and developing the spirit of treating diseases and saving people and the courage to test the medicine with oneself.His spirit has become a cultural treasure.Only by reconstructing and upgrading the brand,can the brand story be spread,and patients with needs be able to find a good medicine.In the field investigation of the hospital,the deficiencies of the existing packaging were found,so as to investigate the domestic and foreign pharmaceutical packaging,learn from its advantages and find the direction for the brand reconstruction.Brand reconstruction will be "Zhou Chengming rheumatism medicine" for precise positioning of the brand identity,and then into the industry and the profoundness of intangible cultural heritage,combined with modern design trend,to a full range of brand upgrade.First of all,the modern brand design concept is used to give full play to the characteristics of its real person image to reconstruct the characters' heads.The second is to use the traditional Chinese ink painting to reconstruct the elements and show the characteristics of the industry.Third,we should firmly grasp the brand story connotation of its intangible cultural heritage,test it with our own body,and show the spirit of saving people through the image and symbol in the brand packaging design.In order to make more didn't find medicine for patients found the medicine,through the upgrade of brand culture,enhance the brand image to expand brand spread,so that more patients to find hope.