Research On The Marketing Strategy Of Shenzhen SC Hospital

The private hospital is a private capital investment in hospitals,supplement to public health care.Since the 1980s the private medical institutions emerged,especially the rapid development after 2000.The development of private medical enterprise has gone through many ups and downs,the hardships of living environment,as opposed to not worry about the source of patients in public hospitals,private medical only pay more attention to marketing and operations,then it will be possible to get long-term survival and development.Shenzhen SC hospital in the early establishment of the hospital to grow rapidly,but with the fierce competition of the private medical,weak marketing efforts led to the development of hospital performance is difficult to enter the new level.Shenzhen SC hospital only to find a better marketing strategy,can there be a new development.The prospects for the development of private health care is good,marketing research is an ongoing and advancing the subject of private medical institutions.Firstly,to hospital marketing strategy research background,significance and relevance of the theory are reviewed,given the ideas and methods of this study.Secondly,Chapter ?,to cut to the chase,the fierce competition for private health care market and Shenzhen SC hospital bottlenecks encountered in the development process,to give a comprehensive open up.Shenzhen SC hospital on the basis of comprehensive analysis of the external environment and internal put forward the idea of the necessity of implementing a new marketing strategy transformation and transition,and transformation involves the positioning of the hospital in which the market analysis,4P combination of strategies,supporting strategies,with the measures,implementation steps,the operating framework,system transformation.Integrated analysis of all the relevant aspects of the convergence points,focusing on.the feasibility and coherence of the program operation.Integrated analysis of theentire marketing strategy research has focused on various aspects of the convergencepoints,before and after the echoes,focusing on the feasibility and coherence of theprogram operation.Analysis combined with data and charts,in order to more clearly illustrate the problem.Finally,summary of the full text of ideas,and shows the initialresults of the marketing transformation,raised the outlook on the future of thehospital.