The Research On Marketing Strategy Of Nanning YX Eye Hospital

In recent years,China government has published a number of policies, made it clear that strong support for social capital to organize non-profit medical institutions. Under the guidance of these favorable policies, China’s private hospitals have mushroomed emerging. Emergence of private hospitals, effectively easing the supply and demand of China’s medical industry, to further improve the country’s health care market system. Most private hospitals are for-profit hospitals, to pursue appropriate profit.. Private hospitals in order to obtain long-term development, it is necessary to attach great importance to the work of hospital marketing, so as to occupy a place in the fierce competition in the healthcare industry. So the research on the marketing strategy of private hospitals is very necessary.Nanning YX eye hospital (private hospital)environment analysis, analysis of the hospital’s political and legal environment, economic environment, social and cultural environment, ophthalmic medical technology, then analysis of the hospital in which the private medical sector industry environment, then the resource endowments, hospital capacity are analyzed.On the base of environmental analysis, using the STP theory of marketing, Nanning YX eye hospital market segmentation, target market selection and market positioning are described, the hospital should adopt "market challenger" strategy, use of "differentiated marketing" strategy, based in Nanning, Guangxi full radiation, as soon as possible and strive to become the largest Guangxi Region, discipline is complete, highlight the level of eye care organization leaders!In order to successfully implement the "market challenger" strategy, the hospital must take some of the marketing strategy. Article use of marketing services7Ps theory, from Product,Price, Place, Promotion, people, Physical Evidence and Process, elaborated Nanning YX Eye Hospital can take various marketing strategies.Finally, the article concludes achieve Nanning YX Eye Hospital marketing strategy, not only need to have a variety of subjective and objective conditions, but also the need for strong security measures, including the strengthening of hospital marketing organization system, implementing the hospital full marketing philosophy, attention to the quality of medical services, hospital information management system to improve and strengthen the cultural construction of hospitals.