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Research On The Model Of Health Management Development Of Company M

Posted on:2019-02-02Degree:MasterType:Thesis
Country:ChinaCandidate:X M DangFull Text:PDF
GTID:2394330545965831Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the leaping development of China's economy and society,consumption upgrading caused by the improvement of income level,the emergence of outstanding environmental health problems,particularly demographic changes,population aging and disease spectrum present remarkable changes.As people change health concepts and improve their living quality,traditional medical services are no longer leading the trend.Health needs are not limited to disease prevention and control,but more focus on physical and mental health and improvement of living quality.In addition,in order to ensure people's health,national medical policies change with the times and are constantly reformed and improved.Effective implementation of medical policies for the citizens involves the building of hospitals and doctor teams and more importantly citizens,because the individual is the subject of health.There are several misunderstandings on medical health of individuals,mainly including going to see a doctor when ill and lack of personal and family health planning;lack of whole-process health management and low patient adherence;limited resources and lack of realistic operability to fully improve the diagnosis and treatment level of local hospitals(including private hospitals);lack of access to mainstream health knowledge for the citizens and media filling with too much harmful health information.The health management concept emerges and develops rapidly as an emerging health concept in this market and under the current state of healthcare.As medical demands soar and policy dividends are released,relevant services have huge development potentials in the field of health management.M Company has gathered top scientists in various fields so as to spread scientific knowledge and protect individual health.The Company has established multiple medical institutions and has unique advantages of innovative health management.According to the customers' health demands,the Company has established cooperation with medical institutions in developing an innovative health management mode.This paper,taking health management mode of M Company as an example,researches the development status of domestic and foreign health management and existing health modes of developed countries through literature search on the basis of field research and theoretical analysis.This paper summarizes the internal resources and the internal comprehensive ability of M Company as well as strengths,weaknesses,opportunities,and threats of the health management mode.This paper summarizes M Company's strategic measures for health management through SWOT matrix analysis and Marketing Strategy Analysis,scientifically and reasonably designs M Company's health management mode and researches the guarantee measures,etc.Through research on M Company's health management mode,this paper establishes an effective health management mode so as to rationally allocate medical resources,provide whole-process scientific and professional management,satisfy the customers' personal demands,reduce medical costs and improve the customers' health.This paper establishes an all-round health management mode by integrating internal and external medical resources,collecting the customers' health information,accurately evaluating the customers' health information,and professionally maintaining and comprehensively improving their health.This paper,by researching M Company's health management mode,hopes to take health management measures and means,and to discover disease risk factors through health evaluation.For one,it hopes to promote physical and mental health of the citizens,to scientifically and reasonably allocate and use medical resources,and to achieve economic benefits of the health industry.On the other hand,it also hopes to drive the development of relevant industries;solve problems such as sharp and continuous rise in medical costs,control of medical costs,non-infective chronic diseases,and population aging in China,while attempting to fulfill current high-quality health demands of the individuals and groups,and at the same time enjoying scientific and professional health management services,and not to mention,building a healthy China,all of which has great significance.
Keywords/Search Tags:Health Concept, Health Management, Development Mode, SWOT Analytical Method, STP Strategic Analysis, 4Ps Marketing Theory
PDF Full Text Request
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