A Study On The Tourism Perception Of The Agricultural Cultural Landscape Of Longji Terraces Based On Network Text Analysis

Agricultural cultural landscape has high ecological,production,aesthetic and recreational value.Rural tourism is an important area of development and utilization.In the process of tourism development,how to better exert the core value of agricultural cultural landscape and promote the effective protection and rational utilization of agricultural cultural landscape is the key to realize the sustainable development of rural tourism.With the popularity of the Internet,tourists tend to share their own travel experience and experience to the network platform,the network has become an important channel to express self-perception and affect other people's travel decisions.Through the analysis of massive network text information,this paper studies tourists' perception of agricultural cultural landscape,which has a strong theoretical and practical guiding significance for the protection of agricultural cultural landscape and tourism development.This paper chooses Longji terrace in Guangxi as a case study,using literature analysis,network text analysis,rooted theory and so on,to study tourists' perception of high-frequency vocabulary,construction of perceptual categories,perceptual emotional analysis,etc.This paper discusses tourists' perception of agricultural landscape of Longji terrace in order to find out the perception intensity,frequency,landscape perception difference and tourism underdevelopment of different types of agricultural cultural landscape.The main findings are as follows:(1)through statistics of high-frequency words in tourism perception,curve simulation and category construction,it can be seen that "terrace agricultural landscape" is the core element of tourists' perception.The perceptual intensity of tourists to the agricultural cultural landscape of Longji terrace is "terrace agricultural landscape","settlement cultural landscape","natural environment landscape" and "immaterial cultural landscape".Through social network and semantic analysis,it is shown that tourists' perception of the landscape of Longji terrace shows the rule of "core-sub-core circle-peripheral circle",which is consistent with high frequency words,curve simulation and category analysis.(2)through emotional analysis we can see that tourists' evaluation of agricultural cultural landscape of Longji terrace is positive on the whole and mainly focuses onterrace agricultural landscape and settlement cultural landscape."shock","Beauty","national characteristics" and "ancient simplicity" are the main comments on the agricultural cultural landscape of Longji terrace.Negative comments are less.Mainly concentrated in settlement landscape,the commercialization of roads and villages has become a negative source of tourists.(3)in order to further improve the tourism quality of agricultural cultural landscape,it is necessary to strengthen the maintenance of terrace landscape and its ecosystem,dig deeply the traditional agricultural culture and national intangible cultural heritage,and design characteristic tourism products based on local context.Improve tourism infrastructure and service system,increase management efforts,innovative management means.The above conclusions are helpful to enrich the theoretical cognition of agricultural cultural heritage landscape and promote the conservation and utilization and sustainable development of agricultural cultural landscape in Longji terrace.