| Since the "global important agricultural cultural heritage" project launched by the FAO in 2002,the agricultural cultural heritage has gradually attracted the attention of international scholars.Since ancient times,China has been a large agricultural civilization country,with a long history of traditional agricultural culture,which is a brilliant cultural achievement created by nature and ancestors.Nowadays,under the impact of modern civilization,traditional agricultural culture is facing the situation of extinction.The Agricultural Cultural Heritage contains people’s collective wisdom,which has a unique solution to many problems in the rapid development of modern agriculture,and has a strong reference significance.Guzhang Maojian is a famous tea brand at home and abroad.In 2016,the Ministry of agriculture of China issued the notice on publishing the results of 2016 National Agricultural Cultural Heritage survey,and Guzhang Maojian was listed on the list.Guyang town has a long history of tea planting,is the birthplace and main production area of famous tea such as "Guzhang Maojian".Through the traditional development,the traditional agricultural forms with characteristics and representativeness continue to develop and improve.The unique quality of Guzhang Maojian tea in Guyang town has made it listed as a tribute in the Tang Dynasty,favored by the royal family,and has become an important tea species at home and abroad.However,in the process of social and economic development,the local people began to make unreasonable development and utilization of Guzhang Maojian in Guyang Town,which also caused great pressure on the ecological and social environment of Guyang town.From the perspective of ethnology,this paper shows the unique charm of Guzhang Maojian tea culture in Guyang town through the collection and collation of the relevant data of the Agricultural Cultural Heritage of Guzhang Maojian tea,as well as the field investigation and analysis of the local area,and combs the value of its agricultural cultural heritage,ecological value and traditional tea making technology.This paper expounds the theoretical and practical significance of the protection and utilization of the cultural heritage of Maojian tea in Guyang town.From the aspects of production and market maintenance,this paper analyzes and sorts out the problems and obstacles in the process of protection and utilization of Guzhang Maojian tea culture.In view of the problems,combining theory with practice,five corresponding countermeasures are put forward: first,strengthening system guarantee and social cognition;second,increasing education and publicity to create a good public opinion environment;third,giving full play to the role of all sectors of society to enhance social awareness Professional personnel training;fourth,develop tea tourism integration;fifth,attach importance to local knowledge protection.In order to provide valuable materials for further research and full elaboration of Maojian tea in Guyang Town,better maintain the stability of local ecosystem,better promote the social and economic development of Western Hunan,and improve the living standard and happiness index of local people. |