A Study On Tourism Product Development Of Forestry Characteristic Town Based On RMP Theory

Characteristic town in our country has been developing rapidly in recent years.As the viewpoint of scholars,characteristic town could create new point of economic growth and relieve the pressure of big city.It's an important way to realize urbanization of China.The forestry characteristic town is based on the product of forestry industry,which providing better ecological products and services.In this paper,taking Pizhou ginkgo town as case to analyzes the development strategy of tourism products,using theoretical analysis of RMP.By means of data collection and field investigation,we have obtained the information of tourism resources and related data of ginkgo biloba.Using the RMP to analyze the tourism resources,market and products of ginkgo biloba.Finally,we put forward some strategies(image,market,product)and safeguard measures for the development of tourism products.