Research On The Two Pioneering Development Of Yantai Marine Ranch

The development of Yantai marine pasture has a long history.Yantai,as the first city to develop marine pastures,faces the same problems as the development of marine pastures in other provinces and cities.There was no reasonable development plan for the development of early marine pasture.At that time,people's understanding of marine resources was still in the "inexhaustible".It is precisely because of this idea that people are careless about the exploitation of marine resources,only for the current interests.Such development is far greater than the regeneration rate of marine resources,resulting in the exhaustion of offshore fisheries resources and the deterioration of the marine ecological environment.The deterioration of marine ecological environment is that people realize that marine resources are not inexhaustible,and it is imperative to protect marine ecological environment.The development of the traditional marine pasture in Yantai has reached the bottleneck period.In order to stimulate the development potential of the Yantai marine pasture and promote the two development of the marine pasture in Yantai,this paper compares and analyses the marine pasture in Shanghai and Fujian,which has more characteristics in the development of the domestic marine pasture,and the comparison of the overseas development of the marine pasture.The comparative analysis of good American and Japanese marine ranches,and summarizing experience,provides experience for the development of marine ranches in Yantai.Then combined with the Potter five force model to analyze the internal and external development environment of the development of Yantai marine pasture,and the advantages and disadvantages as well as the opportunities and challenges in the application of SWOT model to the development of Yantai marine pasture,the two analytical methods are integrated to develop the development of the marine pasture in Yantai,namely,the development of the sea pasture leisure industry,and the development of the sea pasture leisure industry.The strategy of development is to develop the marine animal husbandry complex and integrate the channel development strategy: establish brand awareness and reserve talents for the development of Yantai marine ranch.All strategic choices should be combined with the localcharacteristics to promote the development of marine ranches in Yantai.