Study On Investment Decision-making Of Cross-border Cattle Breeding In Y Company

Considering the rapid growth of both population and income in recent years,as a result,the consumption and demand of beef receive a sustaining increase,there is a supply gap between domestic beef supply and demand,it leads to a tremendous growth of beef importing business,china has shifted from net export to net import country in the past 5 years,also,such situation has urged beef industry to be upgraded.Meanwhile,it has a long history of cattle excess supply in South Asia,in response to Yunnan Province in China,which connected with three foreign countries,which are Laos,Myanmar,Vietnam,the cattle smuggling situation have been last for a long history,and such problem is likely to be accentuated.Since 2015,in order to control the risk of epidemic situation occurred by cattle smuggling,also to avoid harmful effect to domestic cattle industry,there was a proposal for against smuggling brought out by four ministries,which are General Administration of Quality Supervision,Inspection and Quarantine,General Administration of Customs,Ministry of Agriculture,Ministry of Commerce.Hence,it provides a good opportunity for investing cross-border cattle project.In terms of the study of investment on cattle breeding project alongside border of Yunnan Province,based on case study of Y company,this thesis applied integrated approaches such as Bounded Theory,financial analysis marketing environment analysis.Give the importance of manager's ability,market environment,policy issues,exchange rate fluctuation and other matters,to study such case faces very complicated analysis.Therefore,this thesis based on case study and decision making procedures,it gets started by the comprehensive investment decision-making procedures,to study both internal and external situation of business environment.Secondly,to simplified the complicated issue by using Satisfaction Principle under Bounded Theory,ended as 2 solutions.Further more,to apply financial analysis to assess the profitability and risk resistance,based on the principal of balancing those two matters,to receive a conclusion of the final ideal solution.In the last,it proposal the supporting measures to lower the risk against investment.Based on above study,this thesis is aimed to become a reference of the investment decision-making against cross-border cattle breeding project in today's business world.