Research On The Practice Of Cultural And Creative Product Design In Guiyuan Temple

In today's era of rapid economic development,the public's aesthetic has greatly improved,and the quality of products has been constantly updated and improved.This change has gradually developed the creative chain of cultural products.In recent years,cultural and creative products have rapidly entered our lives,and their styles are greatly different from those of the past.Nowadays,good cultural and creative products are emerging in an endless stream,with various styles,and no longer just a situation Limited to the same design,it is no longer bound by the stereotype of "tourist souvenirs".It is more to integrate the local characteristics,culture and other elements into the product,forming a stronger characteristic product,and perfectly reflect the value of cultural and creative products.A good cultural and creative product can not only enhance the attention of local culture,but also improve the industrial chain and form its own unique cultural and creative product brand.Therefore,as a miniature of local culture,cultural and creative products carry forward and extend the cultural characteristics,and create a new product combined with the times,which can make tourists better understand the characteristics of a culture and promote the humanistic spirit.At the same time,it is also in line with the needs of contemporary China to carry forward China's excellent national culture and establish national cultural self-confidence.This design exploration will select Guiyuan temple in Wuhan as the research object,through the actual investigation and analysis of Guiyuan temple and the existing cultural and creative products in the temple,and then carry out a questionnaire survey of tourists,sort out the views of tourists and the demand for cultural and creative products in Guiyuan temple,and provide some theoretical support for this creation.Secondly,we need to further understand the Zen culture in Guiyuan temple,so that the cultural connotation can be fully integrated with the design According to the characteristics of "Zen" culture,a set of unique cultural and creative products about Guiyuan temple is designed to deepen the impression of tourists on Guiyuan temple and enhance the emotional added value of tourists to Guiyuan temple,so that tourists can not only stay on the surface of the Zen culture of Guiyuan temple,but also hope that this culture can enter people's life.At last,I summarize the experience and summary of cultural creative product design.