Research On Working Capital Management Of Medical Device Enterprises Based On Channel

Working capital is to maintain the daily business activities of the enterprise and implement the entire business process of the enterprise.It is a very important existence for the enterprise.Working capital involves the company's current assets and current liabilities,and is the medium that connects the company with the external environment.The use of working capital is the key to determining the success or failure of an enterprise.Therefore,working capital management is an important part of an enterprise's strategy.The research of working capital management has gone from the analysis of a single project and a single indicator to the analysis under the guidance of channel management theory.Traditional working capital management cannot adapt to the development of modern enterprises.Working capital management from the perspective of the channel is based on the overall situation of the enterprise.A comprehensive and integrated analysis of working capital can find the substantial problems of the enterprise,so as to put forward practical and effective suggestions to enhance the enterprise Working capital management performance.Therefore,it is necessary to introduce channel-based working capital management to case companies.Based on the research background and significance,this article first summarizes and summarizes the domestic and foreign literature on working capital management,and then introduces related theories related to working capital management:channel-based working capital management theory,supply chain management theory,and customer relationship management.Theory,channel management theory,pave the way for later case studies.Before the case analysis,the basic situation and financial situation of the case company are introduced.Then,the channel-based analysis of working capital management was launched,focusing on the analysis of the management status of the company's procurement channels,production channels,and marketing channels,identifying the problems and analyzing the reasons.It is found that the problems of Xinhua Medical Enterprise's working capital in various channels are as follows: the procurement channel has inefficient procurement payment processes,and it has not established an equal strategic alliance with suppliers,resulting in excessive occupation of supplier funds;production channels have an inventory backlog in products Severe,irrational production plan;marketing channels have slow receivables,the backlog of inventory goods is serious,and there is a lack of stable customer cooperation.Finally,according to the relevant theories,the companyproposes improvements from the perspective of channels in view of the shortcomings of the company's working capital management: improving the procurement payment process in the procurement channel,optimizing the management of accounts payable,and reaching alliances with suppliers;arranging production capacity in the production channel plan and strengthen product management,adopt JIT on-time production mode;optimize the management of accounts receivable in terms of marketing channels,accelerate the recovery of accounts receivable,adopt diversified marketing strategies,reduce the backlog of inventory goods,strengthen customer relationships,and strengthen the building of talent teams.