Study On Logistics Development Strategy Of Qingdao Port Based On Core Competence

With the rapid development of the global integration economy and the trade between countries,the port has played a more and more important role in the modern integrated logistics system by virtue of its own regional advantages.Port logistics,as an important carrier of port economy,plays a more and more important role in improving port efficiency,ensuring the sustainable development of the port,reducing the cost of logistics,speeding up the turnover of goods and promoting the development of regional economy.The China continued in the transition period,marine power,The Belt and Road and a series of national strategy is the implementation of the building,the port industry is facing a major historical opportunity hitherto unknown.At the same time,the economic growth of the world continues to be weak,the demand for shipping continues to be depressed,the speed of the port development is slow and the mode of economic development is changing.It has put forward new requirements for the intensive and innovative development of the port.The port industry can not meet the development demand under the new normal economy only by virtue of natural advantages,and the traditional dock loading and unloading service The profit model is difficult to maintain high growth,and the transformation and upgrading of the port industry is imminent.In the new era,how to create competitive advantage and cultivate core competitiveness is an important issue facing Qingdao port logistics development.This paper combines the knowledge of modern logistics,port economics,enterprise management and other aspects,theoretical research and empirical analysis.First,the basic connotation and characteristics of port logistics and enterprise core competitiveness are discussed.The basic situation of Qingdao port logistics development is discussed,and the thinking mode of Mccann tin 7S system is introduced,from strategy,The structure,system,style,personnel,skills and common values are 7 aspects of the existing problems of Qingdao port logistics,trying to find out the factors that affect the core competitiveness of Qingdao port logistics,and try to raise the development strategy of the core competitiveness of the logistics of Qingdao port.