Research On The Landscape Image Of National Games Based On Regional Culture Characteristics

Since the 18 th CPC national congress,the traditional culture of the Chinese nation has become a shining calling card for China to go global by combining the construction of "One Belt And One Road" and "community with a Shared future for mankind" and constantly deepening sino-foreign cooperation and exchanges.The games of the People's Republic of China(hereinafter referred to as the "national games")as the highest level,the largest influence of the comprehensive games,the development of its significance far beyond the sports events themselves,and has become a comprehensive cultural festival of worldwide attention.As the image carrier of national games events,regional cultural elements are more and more integrated into it.This study through the literature material method,field survey method,expert interviews and other research methods,based on the definition of sports image landscape,from the Angle of regional culture,analysis of all previous national games emblem,mascot,torch,medals and slogan competition landscape application of regional cultural image,extraction of image landscape design basic national games events,put forward the design strategy of event image landscape,and accordingly put forward based on shaanxi regional culture characteristic of the 14 th national image landscape plan,to design the application scenario.The purpose of this study is to analyze the image landscape of previous national games from the perspective ofregional culture and get the universal design strategy.The following conclusions are drawn from the research:1)the image landscape of the national games events refers to the image landscape for the purpose of fully expressing the fundamental requirements and values of the national games events,creating a good atmosphere for the games,guiding the audience to participate in psychological activities related to the national games events such as values and cultural attribution.The image landscape of the national games can better expand the influence of the national games,spread and enrich the cultural connotation of the national games.The national games image landscape mainly includes emblem,mascot,torch,medal,slogan and so on.2)regional cultural characteristics play a decisive role in the image landscape design of national games,which is mainly reflected in the selection of design elements.The design elements of the emblem of the national games mainly include the theme,information of the games,regional cultural elements and sports elements.Mascot design elements mainly include: theme,regional cultural elements,sports cultural elements;The main elements of medal design are: theme,event information,regional cultural elements;The main design elements of the torch are: theme,emblem and regional cultural elements;The main elements of slogan design are: theme,regional culture and characteristics of The Times.3)the national games competition image landscape design strategy mainly has:one is to pay attention to the national games competition landscape image of the choice of colors,graphic elements and content expressed in systematic design of the fusion of,2 it is to pay attention to the national games competition landscape application scenario for the image design,to ensure the national games competition operability and practicability of the landscape design of image.4)based on the integrated extraction of regional cultural elements in shaanxi province,the 14 th national games event image landscape design strategy is systematically designed--emblem(future and coming),mascot(Qing Niu),torch(Yan Ta Zhi Guang),medal(Qi Dian),slogan(shengshiquanyun,happy China).The image landscape of the 14 th national games is an important carrier of pregamepublicity.