Research And Application Of Landscape Image Design In E-sports Town Based On Digital Entertainment Ip Perspective

With the diversified development of the IP industry and the convenient entry of the leisure dimension,digital entertainment culture has gradually penetrated into urban life,and more and more young people-oriented people began to choose digital platforms to enrich their entertainment life.Foreign related companies have explored a relatively complete design system and industrial operation mechanism for the development of IP works.In 2016,domestic enterprises began to carry out related research and product research and development,and achieved milestone development,ushered in the new IP industry.Opportunities and opportunities.At the same time,it shows that the construction is booming,the related research is lagging behind,the lack of success stories,the unscientific landscape planning,the vague perception of landscape imagery,the characteristics of characteristic towns and the dislocation of regional culture.Based on this background,the research on digital entertainment IP and the construction of landscape imagery of characteristic towns proposed in this paper has very significant practical significance.The main research contents include the following:1.From the status quo of the characteristic town,the development background and the influence of digital entertainment IP in the domestic production,application and industrial influence,field research on representative digital entertainment IP landscape application cases in China,summarizing the development experience of each project and The design features,study the combination process of digital IP works and landscape cases,sum up their commonalities,discuss the construction mode of characteristic towns and the development plan of digital industry.2.Exploring the external elements and internal operating mechanism of the digital entertainment IP characteristic town landscape,and using the theoretical results of semiotics and landscape imagery to construct the landscape image design strategy.In order to find a new breakthrough point for the landscape planning and design of this type of characteristic town,find new ideas for its development.3.Choosing Chengdu Tianfu Greenway “E-sports Town” as a practical object not only meets the requirements of urban development,but also conforms to the research direction of this paper.At the same time,exploratory e-sports culture as a design theme,combined with the image construction strategy summarized in the previous period,specifically applied in Chengdu Tianfu Greenway E-sports town landscape project.This paper not only does a lot of literature research on "Digital Entertainment IP" and "Construction of Landscape Imagery of Characteristic Towns",but also proves the viewpoints in the text through the application of examples,and comprehensively proposes the construction plan of landscape image of characteristic towns under the perspective of digital entertainment IP.It will provide some reference significance for the construction of digital entertainment IP towns in the future.