Research And Implementation Of Wideband High Resolution Frequency Synthesizer

Changhong is a representative information appliances enterprise in China.Since 1958,it has developed into a comprehensive multinational enterprise group which integrates military industry,consumer electronics,research and development of core components,manufacturing,consumption and service.Television is the carrier of Changhong brand and one of the core industries of Changhong.Changhong was once a leading enterprise in China's television industry.In the era of CRT TV and back-projection TV,Changhong had absolute market position,once occupied more than one third of the domestic market share,and was known as "the king of TV".In recent years,with the development of the Internet and the rise of Internet of Things technology,a series of changes have taken place in the industry trend,consumer demand,competition pattern,etc.However,the overall domestic TV market has fallen into stagnation,which undoubtedly further exacerbates the competitiveness of enterprises.Although Changhong TV is still in the first group of the industry,it is facing the competition squeeze of traditional competitors such as Hisense,Skyworth and other Internet brands,and the market prospect of Changhong TV is not optimistic.Especially,under the influence of industrial layout,product strategy,brand communication,market competition and other factors,the market share and brand influence of Changhong TV has been declining year by year in recent years.Therefore,starting from China's market practice,it is necessary and urgent to carry out the necessary marketing strategy research on Changhong TV.This paper will focus on the TV industry bearing Changhong brand by consulting and reading the relevant research literature of marketing theory,combining PEST,Porter's Five-Force Competition Model,SWOT,STP and other analysis methods.Based on the principle of combining theory with practice,this paper will focus on the domestic market environment of Changhong TV,the development trend of the TV industry,and so on.And the domestic market competition in the industry and so on to collate and analyze.Subsequently,the overall situation of the development of Changhong Company is thoroughly understood,and the scale and location of the television industry in Changhong Group are clearly defined.Then,according to the analysis of the advantages and disadvantages of Changhong TV market,combined with Changhong's current domestic marketing strategy,this paper analyzes the impact of Changhong brand decline,channel share reduction,low-price homogeneous competition,lack of promotion innovation and other marketing issues.Finally,combined with the problems,a more practical marketing strategy in the new period is designed,and supporting safeguard measures and suggestions are put forward.This paper hopes to propose a targeted "user-centered" marketing strategy proposal based on the research on the competition pattern and marketing strategy of Changhong TV's domestic market,and further expand its competitive advantage and enhance its influence under the background of industrial transformation.Provide more reference and provide more reference for traditional manufacturing brands to promote marketing and branding in the new era.