HZ Fire Engineering Company Strategy Analysis

Fire engineering is one part of the construction industry.It not only depends on the development of construction industry,but also plays an essential role in its development.Because fire can cause a devastating damage to people’s lives and property.In other words,fire engineering is directly related to people’s property and personal safety.As a result,it’s completely different from other building installation projects.China is increasingly paying attention to fire protection project and more and more people have raised their awareness of fire safety.Therefore,fire engineering companies would have more chances to welcome better development opportunities.In the past ten years,with the support of national policies,the growing demand for fire protection and the rapid development of the real estate industry,more and more enterprises have poured into the fire engineering industry,and the competition in the fire engineering market has become extremely fierce.Based on such market background and policy environment,this paper makes a detailed analysis of the external and internal environment of HZ Fire Engineering Company by using PEST analysis method,Porter’s Five-Force Competition Model,SWOT analysis method and enterprise resource and capability analysis method.So the author comes up with the strategic development direction of HZ Fire Engineering Company.Meanwhile,the present business of HZ Fire Engineering Company should focus on information construction and intelligent upgrading.Through reading a large number of documents and cases,the author analyzed and summarized the related concepts and development process of intelligent fire control in detail.Combining with the development strategic objectives of HZ Fire Engineering Company,the author analyzed the necessity of developing intelligent fire control business of HZ Fire Engineering Company,and put forward the overall planning concept of intelligent fire control business as well as the composition and guarantee measures.With the rapid development of Internet technology in the modern society,advanced technologies such as big data and Internet have been applied to various fields and promoted the transformation and upgrading of many industries.Fire safety construction is the necessary guarantee for maintaining urban safety.Intelligent fire protection combines traditional fire engineering industry with advanced information technology.It will definitely become the only way for the transformation and upgrading of fire protection industry.From the micro level,this paper analyses how to turn the traditional fire engineering company into the intelligent fire fighting business in order to complete the intelligent upgrading of the intelligent fire fighting business from the installation and construction of a single fire fighting equipment to the intelligent monitoring of facilities,the intelligent early warning of fire,the remote emergency evacuation command and other functions,and puts forward the corresponding construction for the development planning of the intelligent fire fighting business of HZ Fire Engineering Company.Besides,it also provides a reference for the intellectualized transformation and upgrading scheme of companies engaged in fire engineering industry.