| As the country continues to stimulate domestic demand,public travel is increasing,and the economy continues to develop,the number of expressway vehicles is increasing,and the total tolls have risen year after year.However,Hebei Guojian Expressway Investment Management Co.,Ltd.,the largest expressway service area operator in Hebei Province(referred to as the State Construction Corporation)has grown slowly.Through the research of the company,it is found that in addition to the professional quality and professional knowledge of the service area managers,the enthusiasm of the managers will play a decisive role in the development and income of a service area,and currently the manager of the service area of ??the State Construction Corporation The inefficiency of the operation of the incentive mechanism is an important reason for the low income and limited development of the service area.Therefore,how to motivate the service area manager to become a more prominent problem faced by the Guojian company.This paper comprehensively uses the research methods of literature combing and theoretical research and case analysis.Firstly,it introduces the research background and significance.At the same time,it also clarifies the ideas and content structure of the research,and lays a foundation for the writing of the thesis.Subsequently,the focus is on the meaning,role and characteristics of the incentives.In addition,this paper also analyzes the corresponding application of incentive theory.This provides a theoretical basis for the optimization of the incentive mechanism of the service organization manager of the state-owned company.Next,through the questionnaire method,the current situation of the incentive mechanism of the service area manager was collected,and the collected data was collated and analyzed to further understand the operation status and existing problems of the incentive mechanism of the service area manager of the State Construction Corporation.The cause analysis of the existing problems laid the foundation for the optimization of the next incentive mechanism.Through the above analysis,the guiding ideology and principles ofincentive mechanism optimization are proposed,and the incentive mechanism of the service area manager of Guojian Company is optimized,so that the service area manager can actively and effectively invest in the work according to the established track and objectives.The economic and social benefits of the service area of the Guojian company.Through the study and exploration of the application of incentive theory in the state-owned company,this paper not only helps to improve the operating efficiency of the state-owned company service area,but also enriches the research content of the incentive theory applied to enterprise and employee management,and also to other high-speed service areas.The human resources management of the operating company plays a certain role in reference. |