The Research On New Business Form And Design Strategies Of Residential Accommodation Based On Rural Tourism

In recent years,under the influence of the nation-wide strategies including“ rural revitalization ” and “ cultural tourism ”,the rural rejuvenation and high-quality tourism have gained increased popularity,which has stimulated the demand for high-quality hospitality and promoted the development of the bed-and-breakfast(B&B)establishments.It is believed that the new B&B business in the context of rural tourism is an emerging industry which will play pivotal roles in the upgrade of both tourism industry as well as rural construction.With the development of B&B business under rural tourism,relevant studies regarding the characterization of the ‘rural tourism' have been conducted.Besides,attempts were also made to study ‘ B&B ' as a new type of building both theoretically and practically.However,further studies are needed for B&B business under rural tourism given the fact that relevant regulations and policies have yet to be formulated.It is therefore significant to explore the policy implementation and architectural design for rural B&B business.This study analyzed the current situation and architectural characteristics of B&B under rural tourism in China.To start with,the business model and the related content of the host and customer groups are defined through literature review and interviews.Following this,three major problems regarding the current rural B&B business were identified,including the lack of financing channels,the lack of brand awareness at the cultural level,and the lack of rational allocation and planning at the management level.Finally,the causes and trends of the above problems were analyzed.Moreover,analyses were made on the specific product design through the study of typical cases for three major types of B&B business: sightseeing and recreation,agricultural participation,and cultural experiencing.Here nine typical cases in Japan,Zhejiang,Yunnan,Hunan,Hebei,and Fujian were selected for analysis on the architectural design approach,from four aspects such as the design of external environment,public space,guest space,and the detailed design,through either field research or interviews.Through this study,three levels of the new rural B&B development strategies were proposed: 1.at the economical level,establishing a new business model while maintaining ecological balance;2.at the cultural level,forming the brand characteristics based on different business mode;3.at the management level,standardizing the policies and regulations on the planning and layout of B&B building design.Also,suggestions for the new rural B&B design were provided: 1.for sightseeing and recreation type B&B,the overall design style should beenvironment-oriented;2.for agricultural participation type B&B,the overall design style should focus on agricultural activities;3.for cultural experiencing type B&B,the overall design style should take into consideration of local custom flexibly.