Research On Packaging Design Of Qingdao Tourism Products With "Mountain And Sea Culture" As The Core

Chinahasalonghistoryandculturaltradition,differentculturalandnaturalformshave beenformedindifferentregions,withculturaldiversityanddifference.Inrecentyears,witht hedevelopmentofsocialeconomy,thedemandfortourismkeepsrising,andthebetterandf asterdevelopmentoftourismdirectlyaffectstheprosperityofthesalesmarketofrelatedto urismproducts.However,themarketcompetitionoftourismproductsisveryfierce,soitisur genttoimprovethemarketcompetitivenessofproducts,anditisbecomingadesigntrendto reasonablyapplyregionalculturetothepackagingoftourismproducts.Basedonthis,thispa pertakesthepackagingdesignoftourismproductsinQingdaoasanexample,anddiscussest heconcreteapplicationofQingdaomountainandseacultureinthepackagingdesignoftouri smproducts.Qingdao'smountainandseacultureisintegratedintothepackagingdesignoft ourismproducts.Theinnovativeexpressionofmountainandseaculturebycombiningtradit ionalandmodernmethods,notonlyprotectsthemountainandseaculturefrombeinglost,b utalsogivestheproductpackagingavarietyofformsandrenewedculturalvitality.Inthisway,theidentificationandaddedvalueoftourismproductscanbeimprovedtopromotethedeve lopmentoftourismproductsandtourismindustryinQingdao.ThispapertakestheformationfactorsandformsofvisualsymbolsofQingdaomountai nandseacultureastheresearchbackgroundandQingdaotourismproductpackagingasthe researchobject.Firstofall,aboutthepresentsituationoftourismproductpackaging,fromt heexistingproblems,thetypesofpackaging,packagingelementspresentsthecharacteristi cs,designconcept,designprinciplesofthefiveaspectstodiscuss,andfordefiningthemount ainandseaculture,thispaperanalyzesitsrelationshipwiththeQingdaotourismproductpac kaging,inordertoobtainmountainandseaculturetourismpackagingdesignundertheinflu enceoftheenlightenment.Secondly,bybuilding "mountainandseaculture" asthecoreofQ ingdaotourismproductpackagingdesignmethod,theinductivestepforspecificsixresearc hprocess,respectivelyisdatacollection,designorientation,culturalelementsselection,an alysis,judgment,culturalelementsuse,applicationsolutions,etc.,thusthemountainandseaculturevisualsymboltodesignandapplyittothetourismproductpackagingdesign.Finall y,thestudyofmountainandseaculturalelementsinthispaperdoesnotmeanthatthiscultur eisimposedontheproductpackaginginawayoflabeling,reasonableculturalelementsinto theappropriatetourismproductpackagingisthekeytoensurethatthedesignisnotdeviate d,whichprovidesguidanceforthefuturedesigndirectionofQingdaotourismproductpacka ging.Thisstudyhastheoreticalandpracticalsignificanceinpromotingpeople'srecognition ofregionalculture,developingtourismcultureanddevelopinginnovativeconsciousnessof tourismproductpackagingdesign.