Research On The Development Strategy Of Guangxi TH Group Co., Ltd

Guangxi th Group Co.,Ltd.(hereinafter referred to as th group)is the largest road passenger transport enterprise in Guangxi.With the continuous improvement of transport infrastructure such as high-speed rail,civil aviation,intercity light rail,etc.,the overall impact of network car hailing and private car on the passenger transport market has resulted in the deterioration of market sustainability,and the overall development of road passenger transport enterprises is difficult.Based on the analysis of theory and practice,taking th group as an example,this paper studies and analyzes the changes of market and national policy orientation faced by traditional road transport enterprises,and forecasts the development trend of future passenger transport market.Through the analysis of the macro development environment(PEST)and the internal and external conditions of th group,combined with the characteristics of the enterprise,the SWOT evaluation method is used to find out the core solution of the enterprise,which is the transformation and upgrading of the enterprise.At the same time,through the implementation of enterprise transformation and upgrading in market positioning,internal management,strategy research,policy research and other aspects of the implementation of security measures,the paper puts forward:(1)focus on industry development;(2)expand the market;(3)pay attention to personnel structure adjustment;(4)safety management is still the focus of traditional road transport enterprises;and the specific strategy path is studied and analyzed ?For th group,which is now in the critical period of transformation and upgrading development,the strategic thinking and direction is of great significance.It provides working measures for enterprises to complete the transformation and development,and also provides a very good reference and benchmarking role for other enterprises that want to or will implement the transformation and upgrading of enterprises.