Reserch On Marketing Strategy Of QHDLSH Company

Lei Shing Hong Limited is an important distributor of Mercedes-Benz.It has 100 Mercedes-Benz 4S stores nationwide.Qinhuangdao LSH Company is a Mercedes-Benz 4S shop of Lei Shing Hong Limited,and its market share is increasing year by year.The company experienced rapid development in the first two years and entered a stage of steady development.Through the rapid development of the economy and the upgrading of national consumption,automobiles have become an important substitute.It has always been known that China's future automotive market has great potential for development and is an area worthy of attention and research.In the case of huge market potential and fierce market competition,the traditional marketing model is passive and costly.Qinhuangdao LSH Company has faced unprecedented challenges and pressures.Therefore,it is urgent to find an efficient marketing strategy to find new profit growth points,speed up digestion of inventory,reduce maintenance and turnover rate,improve service quality,and increase customer satisfaction.This paper takes Qinhuangdao LSH Company as the research object,through the analysis of its internal and external environment,understands the current situation of 4S shop operation,and analyzes the main factors affecting 4S shop marketing by combining relevant theories,and finds practical and feasible through research on target customers and target markets.Marketing strategy.It is mainly analyzed from two aspects: external environmental analysis and internal environmental analysis.Use PEST to analyze the macro external environment;use Porter's five-force model to analyze the competitive environment.The internal environment analysis mainly starts from the organizational structure of the enterprise,the status of human resources,and the status of marketing and service.Through this article,we can understand the survival status of 4S stores,find the thorny problems we have encountered and seek solutions,and have some reference and reference for other auto 4S shops and related enterprises.