Research On Marketing Strategy Of T Company

At present,there are many problems such as energy crisis,traffic jam and so on.In the world,with many advantages such as energy saving and environmental protection,new energy vehicles have been recognized and valued.In order to better develop and research new energy vehicles,China has also introduced a number of policies,many auto companies have increased the development of new energy vehicles and promotion efforts.Preliminary statistics,there are about more than and 150 companies covering FAW,Chery and BYD,BAIC,etc.,engaged in vehicle manufacturing.At the same time,there are more than 30 manufacturers,mainly for the production and development of hybrid buses.Data show that,at present,China's new energy vehicles in the field there is a very intense competition.The new energy automotive industry is generally optimistic about the automobile manufacturing enterprise,and further intensify efforts,production and development of new energy automobile production,to enhance the competitiveness of enterprises,can be in an invincible position in the fierce competition in the market.However,the sales of new energy vehicles in the market is still unsatisfactory,the existence of difficult to sell the car,the car is difficult and difficult to use and other issues are also very prominent.It's hard to sell a car in the blue,especially a typical problem.PressureIn the process of research and development of new energy vehicles,T company is also facing many internal and external challenges,including policy,competition and marketing.Analysis of T company's marketing situation,there are market performance is not good,a single form of communication,network management is not balanced and the concept of service issues such as backward.In this situation,this paper will deeply research and analysis of T company's new energy automotive marketing,from product strategy,price strategy,promotion strategy,marketing channel strategy and so on,try to T the company's new energy vehicles to develop a scientific and effective marketing strategy.This study takes the T company as the research object,on the basis of analysis of the marketing situation of T company,the application of 4P theory,from product,price,channel,promotion of four dimensions,launches the research on the marketing strategy of T company.Firstly,the internal and external environment of T company is analyzed,and the macro environment is analyzed by PEST analysis.At the same time,this paper analyzes the competitiveness of the local brand new energy vehicles and the competitiveness of foreign brands of new energy vehicles,so as to provide a theoretical basis for the formulation of marketing strategies.Finally,based on the company's sales situation,combined with the internal and external environmental conditions,to build a scientific and reasonable car marketing strategy.The aim of this paper is to promote the sales and development of new energy vehicles in T company,in order to provide a reference for the development and promotion of new energy vehicles.