Research On Short Video APP Interface Design Based On Flow Theory

With the development of social economy and Internet information technology,people are increasingly pursuing the needs of spiritual social entertainment life while meeting the needs of daily material life.The popularity of mobile smart phones and the arrival of5 g era have greatly changed people's social entertainment methods.In recent years,short video app has become more and more popular with the advantages of low user threshold,simple production and convenient sharing Gradually into people's social entertainment life,loved by people.But there are also some problems,such as serious homogenization of content,uncomfortable interface design,and weak interaction of social entertainment.These problems affect the best state of user experience when using short video app,and the generation of heart flow experience.In view of some problems existing in the short video APP at this stage,from the perspective of the flow theory,this article takes the interface design research of the short video APP as an entry point,and aims to provide an easy and enjoyable immersive social entertainment experience for short video APP users.First,the article expounds the related concepts of flow theory,short video APP and interface design,and analyzes the feasibility of flow theory in the interface design of short video APP.Secondly,through the qualitative and quantitative research and analysis of the relevant users of short video apps,the factors affecting the user's experience in the use of short video apps in the central stream and the user's demand for short video apps are summarized..Then it analyzes the rank of short video APP users,combines PAT model with flow theory,and finally,proposes a short video APP interface design model and design strategy based on flow theory.Through the short video APP design practice to verify its theoretical value,and finally summarize and reflect on the shortcomings of this study.This research combines the theory of heart flow with the design of short video app interface,and studies the design of short video app interface from a new perspective,so that users can achieve the best user experience when using short video app.This paper provides a new direction and thinking for the research and application of heart flow theory.