A Study On The Influencing Factors Of Job Motivation Of First-Line Employees In Noi Bai International Airport,Vietnam

In Vietnam,with the continuous development of the aviation industry,the domestic major airports continue to expand the scale of operations,high-quality customer service requirements,which also turns the organization's human resources management into new challenge.As the capital international airport,Noi Bai International Airport,Vietnam anually develops and finalizes its human resource management system to maintain its organizational vitality.The number of front-line employees in direct contact with customers in Noi Bai International Airport accounts for more than 70%.It basically means the job motivation of front-line employees directly affects the work performance of employees and shows the spirit of the enterprise as well.However,in fact,Noi Bai International Airport has been faced with remaining problems since employees' dissatisfaction caused by the lack of job motivation management for employees and the unsatisfactory organizational working environment.How to motivate the staff to promote the economic efficiency of enterprises has become a multi-concerned and urgent problem to be solved.With the reserach object of Noi Bai International Airport,Vietnam,through combining the domestic and foreign staff job motivation literature research,in-depth analysis of experts and scholars in the field of human resources management research,based on the background of the great development of Vietnam's aviation industry,this paper discusses the challenges faced by the Noi Bai International Airport in promoting the employee's job motivation.At the same time,combined with the actual situation of Noi Bai International Airport in human resources management,the paper analyzes the actual problems of the airport staff's low job motivation and proposes the corresponding solutions to improve the staff's work performance and team work efficiency by improving the staff's job motivation,thereby further expanding the reputation and influence of the Noi Bai International Airport.Through qualitative and quantitative research and analysis methods,the following research conclusions are finally obtained:(1)Cronbach's Alpha coefficient and exploratory factor analysis(EFA)test used to eliminate the unqualified variables,and then the Pearson Coefficient analysis carried out to prove the significant correlation between job motivation and job characteristics,promotion opportunities,personal contribution recognition,working relationship,working conditions and environment,salary assessment,welfare policy.(2)Through multiple regression analysis,linear equations obtained: DL= 0,241 + 0,195 QH + 0,163 MT + 0,106 TT + 0,193 CV + 0,106 PL + 0,127 TL.After verification,there is no Multicollinearity phenomenon,the factors in the research model shows 76.342% of the changes in the job motivation of the front-line staff of Noi Bai International Airport,and the explaination well-explained.(3)The demographic variables tested and found that there were no significant differences in job motivation among gender,age and seniority in job motivation.In terms of different income groups,the higher income received,the higher the work motivation found.