Effect Of Intellectual Capital On New Energy Automobile Enterprise Performance

This paper takes BJV,a benchmark enterprise in the new energy automobile industry,as an example,measure and analyze and describe the relationship between intellectual capital and its corporate performance.This paper briefly sorts out the research results of intellectual capital and enterprise performance by scholars at home and abroad,and introduces the meaning,constituent elements and measurement methods of intellectual capital and enterprise performance.Using the VAIC to measure the corporate performance of BJV from the four dimensions of solvency,operational,profitability and development capability,with the help of the intellectual capital generally recognized by scholars,the three-factor model(H-S-C model)analyzes the relationship between BJV's intellectual capital and firm performance from three aspects: human capital,structural capital and customer capital.At the same time of quantitative analysis of data,through BJV's management practice from another The level reveals the interaction between the three elements of corporate performance and intellectual capital,and evaluates the management practices of the company's intellectual capital.the results show that is,"one emphasis,three strengthens" :(1)BJV's customer capital appreciation,human capital appreciation and structural capital appreciation have a positive correlation with corporate comprehensive performance;corporate must attach importance to the investment and management of intellectual capital;(2)Human capital is the foundation and core of intellectual capital.It is an important resource for enterprises.The early rapid growth of new energy auto companies mainly comes from the contribution of human capital.Competitive salary and elite talent team can help to improve corporate performance and achieve market success;corporate must strengthens;(3)After the company enters the growth stage,It is necessary to increase the investment and management of structural capital,continue to strengthen basic management and improve operational efficiency,which are the core and key elements for the company to achieve sustained expansion in the future;(4)Although new energy auto companies belong to the new industry,users are in the period of cultivation and introduction.corporate constantly intensifies customer-centric product and business model innovation and marketing promotion,constantly strengthen customer capital management.