Research On Development Strategy And Implementation Guarantee Of Guang Dong Shipping Company A In Nansha

In recent years,due to factors such as the Guangzhou-Shenzhen-Hong Kong high-speed rail,Hong Kong-Zhuhai-Macao Bridge,national environmental protection policies,and the Sino-US trade war,the shipping logistics business of Guangdong Shipping Company A has been greatly impacted.Because of the decline,Guangdong Shipping Company A needs to adjust its strategy in time to respond to market changes.With the proposal of the Guangdong-Hong Kong-Macao Greater Bay Area planning outline for 2018,the Pearl River Delta cities have become more closely connected with Hong Kong and Macao.At the same time,as the throughput of Guangzhou Port increases year by year,the continuous development of Nansha's cross-border e-commerce business,and the favorable policies continuously given by the country and Nansha,the shipping logistics industry in Nansha will surely get better development in the future.This article mainly studies the development strategy,implementation method and guarantee of Guangdong Shipping Company A's shipping in Nansha.Firstly,this article studies the geographical advantages of Nansha,analyzes Nansha's current geographic location and transportation convenience,and then analyzes the key success factors of the shipping logistics industry,such as core resources,network layout,operational capabilities,informatization and other factors impact on shipping logistics companies.Secondly,the article mainly analyzes the current internal environment analysis of Guangdong Shipping A Company,and analyzes the key factors of Guangdong Shipping A Company's finance,personnel,government relations,customer relations and other factors.Thirdly,this arrticle used the SWOT method to analyze the current advantages and disadvantages of Company A and the opportunities and threats of the external environment,combined with the current industrial characteristics of Nansha,It is proposed that Guangdong Shipping Company A should adopt multiple business strategies in Nansha in the future.The company A needs to accelerate the development of existing resources,seize resources as soon as possible,and introduce implementation methods such as strategic partners.Finally,based on the development strategy and implementation methods proposed in Chapter 5,an analysis of the guarantee methods was carried out.The future organizational structure,talent introduction,incentive system,and management and control methods of Guangdong Shipping A Company were changed to ensure the future of Company A inNansha.development of.Through the analysis of the above analysis methods,this paper draws the following conclusions:(1)Guangdong Shipping Company A should speed up the purchase of the existing storage land and the remaining resources of the terminal in the Nansha area.(2)Speed up the construction of existing warehousing resources.(3)During the development process,large e-commerce companies such as JD.com and Net Ease should be introduced as strategic partners.(4)In the future,Guangdong Shipping Company A will increase its efforts to develop cross-border e-commerce,supply chain finance,and supply chain management.While implementing the strategy,Company A should gradually improve the company's talent introduction and training system,do a good job in setting up the company's structure and the relationship of decentralization,and strengthen information construction.