Research On Corporate Museum Architectural Design Strategy Based On Theme Experience

In recent years,more and more corporate museums have begun to enter the public 's field of vision,the advent of the experience economy,the need for companies to preserve history,and the physical transformation of corporate cultural competition,combined with the national policy encouragement and support for corporate museums,The promotion of industrial tourism,,has promoted the rapid development of Chinese corporate museums from different levels.However,behind the construction boom,a large number of corporate museums are uninterested and the development is not satisfactory.In the field of architectural design,corporate museums have not given too much special attention,and most of them apply the design model of traditional museums or reference industry museums.Through the review of the current development of corporate museums at home and abroad.paper finds out that the main reason for the current situation of corporate museums is the lack of theme experience,according to the characteristics of corporate museums,the theme elements are summarized into urban cultural themes,life memory themes,product extension themes and corporate cultural themes,combined with the change of the design concept in the experience of the economic era,the specific ways of corporate museum theme experience are summarized and divided into cities in terms of local experience,spatial sense of place experience,functional participation experience and corporate identity experience,and the characteristics of corporate museum architectural design elements,Construct specific design strategies from four aspects: pavilion interaction,streamline guidance,functional composition and space creation.The museum-city interactive strategy of culture-based experience mainly explores the composition of corporate museums as memories of urban life,elements of industrial tourism,and the interaction between urban cultural venues and cities;the streamline guidance strategy of exhibition space experience from path design,The streamline organization and sensory mobilization explained the space experience of the corporate museums;the streamline guidance strategy to strengthen the participation experience is to stimulate the audience through the blanking of the interface of the space,and the insertion of the experience and consumption space.The willingness to participate interactively;the space creation strategy of the logo implantation experience strengthens the corporate identity of the space in terms of form,color,materials,etc.The article finally combines the design of Luzhou Laojiao Wine Culture Museum,and explains the specific application of the strategy.