Research On The Optimization Of Working Capital Management Of Changhong Meiling From The Perspective Of Stakeholders

As an extremely important enterprise activity,working capital management has a profound impact on the overall development of enterprises.In recent years,most of the poorly run or even bankrupt enterprises are caused by the break of the capital chain or major problems in working capital management.The arrival of modern intelligent and efficient society not only puts forward requirements for its structure optimization and profitability,but also puts forward more and higher requirements for the efficiency and value creation of enterprise management.With the continuous development of the economic and social market,the traditional perspective of only focusing on a certain asset or a certain channel has been unable to adapt to the new situation.The operation and management activities of enterprises emphasize more on value creation rather than passively accepting management,and the relationship between enterprises and stakeholders is a two-way interest creation.From the perspective of stakeholders,the research on the working capital management of enterprises is more in line with the demands of modern enterprise management process for active value creation and two-way reciprocity,and is more comprehensive.This paper first analyzes the current situation of the white goods industry,and analyzes the feasibility and necessity of the combination of stakeholders and working capital management,and believes that the combination of the two can more comprehensively and clearly reflect the problems in the process of enterprise working capital management.Then,changhong meiling,an outstanding company in the household appliance manufacturing industry,is selected as the case enterprise.By studying the working capital management status of shareholders,creditors,operators,employees,suppliers and customers in close contact with changhong meiling,the author analyzes the problems and puts forward optimization Suggestions.Through the research,it is found that the proportion of receivables generated by related party transactions of changhong meiling at the level of shareholders is on the rise,so it is necessary to pay attention to the pressure brought to its own receivables management.At the creditor level,changhong meiling has sufficient funds to guarantee its short-term and long-term solvency,but the negative cash flow reflects the risk of insolvency.At the level of operators and employees,the overall operation of changhong meiling is faced with the risk of insolvency.The financial management activities are efficient but still unstable.At the supplier level,the brand advantage is used to expand the credit period and occupy short-term assets in the form of accounts payable.At the customer level,the turnover period of marketing channels is relatively stable,but the cycle is long.It is still necessary to use big data of Internet of things to establish a two-way feedback mechanism to improve efficiency.In financial management activities,it is necessary to fully attract shareholders and creditors to participate in the operation and management of the enterprise.In business activities,it is necessary to improve the quality of employees,stimulate their work enthusiasm,and establish a large platform with suppliers and customers to achieve two-way feedback.In this way,the working capital management efficiency of changhong meiling can be comprehensively analyzed and improved,and the theoretical research on the combination of the two can be enriched.