Research On The Optimization Of Supply Chain Structure Of Chinese Household Appliance To African Market

At present,most of China's investment in Africa is concentrated in the fields of energy,natural resources and infrastructure,which has led to an incorrect international understanding that China 's investment in Africa is only for obtaining raw materials there,which damages China's national image.This has negatively affected the "Belt and Road" initiative.Therefore,while continuing to invest on a large scale in the original field,we should consider a win-win situation with the goal of maximizing the interests of both parties and increase investment in the civilian field.As China invests in the construction of large-scale container ports in North Africa and strengthens the"Belt and Road" interconnection,it is necessary for Chinese home appliance manufacturers to reorganize the supply chain of home appliance products sold in Africa based on their own value chains.While making its own operating profits,it has to establish a good corporate image and national image for China's "Belt and Road"initiative.This paper aims to improve the production and sales profits of domestic manufacturers,enhance China's national image,and promote the benefits of the industrial economic development of African market countries.Study the optimization of production,transportation,and warehousing of products sold by Chinese home appliance manufacturers in Africa.First of all,the paper briefly introduces the relevant research of domestic and foreign scholars on cross-border supply chain and dual-channel supply chain inventory management,and analyzes the supply chain model and supply chain inventory management strategy of the whole machine logistics and bulk logistics supply chain of China's manufacturing,enterprises export.Secondly,it analyzes the current situation of home appliance exports,builds a dual-channel model for home appliance manufacturers' product exports and analyzes the advantages and disadvantages.Third,it analyzes foreign direct investment and its impact on a country's international image,and introduces the current.status of China's household electrical appliance companies participating in foreign direct investment.Then build a mathematical model based on the JMI theory that analyzes the inventory management model under the determination and uncertainty of lead time under the objective function of China's generalized revenue maximization.MATLAB software is used in the analysis of the example solution calculations,and then analyze the model calculation results.