Dynamic Pricing Of Multi-type Container Liner Transportation Based On Revenue Management

The revenue of shipping container liner companies is affected by many factors.The selling price of shipping container liner cabins is one of the important factors.The pricing of shipping container liner cabins will be affected by market demand,and vice versa.In addition to this,the strategic actions of customers during different periods of cargo acquisition period will also have an impact on the pricing of shipping container liner spaces.Considering the diversity of shipping container types,different shipping container types have different loading positions and pricing requirements.Therefore,in order to improve their own profits,shipping container liner companies need to divide the shipping time of different container types according to market demand.Dynamic pricing for container liner cabins.Revenue management is a company management technology that seeks to maximize revenue.Its core is to sell goods to the most suitable customers at the best time and the most appropriate price.Shipping container liner transportation has the typical characteristics of the use of revenue management.In view of this,based on the theory of revenue management,this paper conducts research on the dynamic pricing of multi-type shipping container liner transportation,and mainly conducts the following research work:First of all,with the goal of maximizing the profit of the shipping container liner company,a dynamic pricing model of multi-type shipping containers in the spot market at different times was established,in order to put different container shipping containers at the most suitable time at the most suitable price The sale is distributed to customers in the spot market.Considering that the optimal solution in’ the model has a strong dependence on the demand function,in order to prevent the problem that the optimal solution cannot meet the constraints due to inaccurate estimation of the demand coefficient,this paper uses a robust optimization method to solve the model,to solve this uncertainty of demand function.Secondly,under the conditions of the same example,considering the characteristics of the model after solving,using lingo software to find the optimal solution of the shipping container liner company in the case of multi-type shipping container dynamic pricing strategy and unified pricing strategy.Finally,by comparing and analyzing the results of the calculation examples under the two strategies,it is concluded that,compared with the unified pricing strategy of multi-type shipping container liner transportation,the dynamic pricing strategy of multi-type shipping container liner transportation has There are different levels of pricing adjustments,and can make container liner companies get more revenue.The method proposed in this paper is of reference significance for the formulation of multi-type shipping container liner shipping pricing strategies for shipping container liner companies.