| In recent years, with rapid and steady growth of our economy and manufacturing centre of the world gradually established, China’s container shipping has achieved rapid development, and by2012, China’s port container throughput reached176million TEU, has eight consecutive years ranked first in the world. However, since the competition in container shipping market in China is still inadequate specification and the pricing mechanisms is not perfect, the container shipping costs remain high, and sometimes even irrational freight inversion phenomenon, seriously hampered the healthy development of China’s container shipping industry. So this article is based on revenue management, drawing on domestic and international shipping, aviation and other modes of transport pricing system on China’s shipping container liner pricing study.Firstly, revenue management were introduced, and revenue management feasibility of transport in the ocean liner shipping industry was analyized. On this basis, proposed a conceptual model of ocean shipping container revenue management system.Secondly, on the basis of freight analysis, demand forecasting and market segmentation, in order to provide appropriate space sold to the right customer at the right time, the customers of the shipping market should be treated in different pricing. Proposed dynamic pricing based on market segmentation and multi-stage dynamic pricing two pricing strategies, in the light of the linear dependence of demand on price, use robust optimization method to transform the model, and try to find a balance between the optimal model and the optimal solution.Finally, since dynamic pricing and slot allocation are two aspects of a thing, analyzed the problem of keeping space for the spot market and establish a multi-leg slot allocation model consider empty container for contract market. In addition, as a very important part of slot allocation, divide overbooking management into a separate chapter to estimate a reasonable overbooking quantity. |
PDF Full Text Request