| The launch of "Made in China 2025" is an expectation and requirement for the higher-end,more precise and more specialization of China’s manufacturing industry.For China’s domestic home appliance industry,manufacturing upgrading has become an inevitable choice.At the same time,this also became the difficult problem that many home appliance enterprises face.Working capital is the blood source of the survival and development of enterprises,and is the cornerstone to ensure the sustainable stability of enterprise production and operation.At the same time,it is also an important support for the realization of enterprise strategic goals.The introduction of channel management concept provides a new perspective for enterprise working capital management,and transforms the working capital management mode into a new management mode more in line with the business enterprise process.This paper takes Gree Electric Appliances as a case company to study its working capital management from the perspective of channel.Based on the enterprise operation mode,the scale,turnover period and internal structure of each channel of Gree Electric Appliances are analyzed respectively.And compared with the industry TOP3 data,to evaluate its management performance.Summarize its excellent experience,to more similar enterprises working capital management mode exploration to provide useful reference.And analyze and find out the gree electric appliances working capital management needs to be improved,put forward the optimization and improvement measures.Through analysis,it is found that: in terms of the working capital management level of each channel of Gree Electric Appliances,the management and control of procurement channel is the strongest,production channels are the second,and sales channel control is the worst.Based on this paper,the excellent experience of Gree Electric Appliances includes: harmonious and stable upstream channel relationship;win-win sales model;and capital operation model of finance.The main problems are: excessive occupation of supplier funds;serious inventory backlog in channels;forced inventory dealers;sales channels need integration and optimization.After thorough analysis of these problems,the following suggestions: appropriately benefiting suppliers;optimizing purchasing mode;balancing production and sales;and integrating online and offline resources. |
