Research On Value Chain Optimization Of A Automobile Company Under Cloud Platform

The development of automobile industry is a microcosm of the whole industrialization process,from the vertical single production line which only focuses on the three parts of engine,chassis and body to the industrial group which now involves tens of thousands of parts.From simple mechanical travel tools to now has become an important way of life.The demand of consumers for automobiles has changed with the continuous progress of technology and the change of the times.Automobiles are no longer the travel tools on simple wheels.They represent the most cutting-edge technologies and technologies.These factors force the automobile companies to develop forward,which gives birth to the value chain of the automobile industry.Only by continuously improving and optimizing the value chain can the companies have the strength to explore the automobile industry The latest direction of the automobile industry.Value chain is the chain of R & D,purchase,production and sales of automobile enterprises.From this chain,we can see the development strategy,production mode and brand influence of enterprises.Whether to actively invest in R & D enterprises,assembly and processing enterprises,or fast-selling enterprises that focus on marketing rather than R & D,are all the information displayed by the enterprise value chain,and the same is true of the automobile value chain,except that the processes and processes involved are more complex,and there are more upstream and downstream industries.At present,many enterprises choose to optimize the value chain in order to improve efficiency and market competitiveness.With the rapid development of information technology,cloud platform,as a way,can achieve business process reengineering and resource allocation more efficiently.This paper first describes the composition and operation mode of the original automobile value chain of a automobile company,summarizes the limitations of the value chain of a automobile company through the analysis of the operation mode of the original value chain,then analyzes the demand and advantages of the automobile value chain for the cloud platform,puts forward the optimization scheme of the automobile value chain in the cloud platform environment,designs the cloud platform architecture scheme and constructs the foundation The value chain optimization model of a automobile company based on cloud platform.In the specific practice process,combing the construction elements and Strategies of the optimization model of aautomobile company,using the infrastructure layer,business layer,data layer,service layer,application layer and user layer to design the cloud platform architecture scheme,and then through the U-curve design and complete the value chain optimization model.After the completion of the optimization model,the newly constructed optimization model is applied from the four main parts of the value chain,i.e.R & D,procurement,production,sales and after-sales,actively exploring the information sharing and resource optimization configuration in the value chain,so as to prove that the optimization of the value chain under the cloud platform environment has a positive effect.This paper also through the technical support and improve the system as two parts of the value chain optimization model to implement security measures,and finally gives the research conclusions and future prospects.