Research On Value Chain Optimization Of FAWAY Dong Yang Automobile Plastics Company

With the continuous development of the emerging technology revolution represented by Internet technology,artificial intelligence technology,big data storage and computing technology,and cloud storage and computing technology,the world's major manufacturing powers have proposed development plans for their respective industries in the future,such as Germany's Industry 4.0 program,Japan's industrial value chain plan and China's "Made in China 2025",its main content roughly includes three dimensions of smart factory,intelligent manufacturing and intelligent logistics.As a master of the manufacturing industry,the auto parts industry has a bearing on the entire automotive industry chain,and the automotive plastic parts industry has its own characteristics and its own characteristics.It is also the earliest intelligent.Pioneer in the transformation attempt.The new technology revolution continues to promote the deep integration of Internet,cloud computing and technology companies with traditional parts companies,accelerating the transformation and upgrading of the auto parts industry.This paper takes FAW Fuwei Dongyang Automobile Plastics Co.,Ltd.as an example to analyze the company's value chain,analyze the advantages,disadvantages,opportunities and threats of the automotive plastics industry in the new wave of intelligent industrialization,and to weaken the voice of its upstream and downstream enterprises.The operation management ability is weak and the main business is single.The urgency,feasibility and the resulting enthusiasm of the enterprise to introduce the intelligent reconstruction of the enterprise value chain from the upstream suppliers,the enterprise itself and the downstream OEMs Competitive advantages.At the same time,we draw on the experience of Yanfeng Plastic Omnium and Joyson Electronics in the auto parts industry in the operation management and asset mergers and acquisitions,and guide the enterprises to enter new profits through the optimization of the value chain and the forward-looking layout of emerging businesses.District,on the basis of consolidating existing businesses,develop new products and new businesses with high added value and high technology,such as the development of new materials for carbon fiber for vehicles,the environmental protection business for waste plastics produced by processing parts and the aftermarket.Personalized services,etc.According to the characteristics of the auto parts industry,combined with the current background of the times,from the intelligent manufacturing platform,the new talent plan and the operation of capital operation,propose a layered,phased and sustainable implementation measures to maintain the enterprise.Stable and healthy rapid development,put forward feasible plans and rationalization proposals.