Research On The Development Strategy In Aohai Company

Opto-electronics industry is one of the most important strategic industries in the world.It is a high-tech industry based on Optoelectronics.The optoelectronic industry can be used in various fields such as Optoelectronics,optical communications,and aerospace accessories.It is currently recognized as the most competitive industry in the 21 st century.Under the strong support of the country for the optoelectronic industry,the optoelectronic industry has achieved unprecedented rapid development,the industrial scale has gradually expanded,and the technology level of the entire industry has continuously improved.With the continuous improvement of our optoelectronic technology,optoelectronic technology has been more and more used in our daily life.With the continuous improvement of our economic level,the demand for various optoelectronic products will be gradually expanded.Nowadays,China has formed a relatively complete industrial chain in the optoelectronic industry.The technology and quality of products have been upgraded.The domestic demand for optoelectronic products has gradually increased,and the state's support for the optoelectronic industry has been continuously strengthened.However,at present,the main property rights are still in the hands of some monopoly giants abroad,so it can be seen that the core competitiveness between the current enterprises is particularly important.How to break this barrier,build a national industry,enhance the core competitiveness of Chinese enterprises,improve the management strategy of enterprises,and formulate the development goals and directions of enterprises in the future are important problems that every optoelectronic enterprise needs to solve.In order to deal with this situation,enterprises need to use different management strategies to deeply study the main problems existing in different periods.The so-called development strategy is the strategy and choice made for the ability,speed,and direction of enterprise development in a specific period of time.If an enterprise wants to be big and strong,the primary task is to formulate a long-term development strategy.Aohai Optoelectronics Co.,Ltd.is located in Shenzhen Optoelectronics Industrial Park and currently employs 460 people.The company's main business is engaged in the development and production of LED technology.The company has gained a strong competitive advantage in the field of optoelectronic technology and occupies a certain position in technology and production.The company urgently needs to strengthen its core competitiveness,plan its future development direction,and build the Australian Optoelectronics company into a well-known enterprise in the field of Optoelectronics manufacturing in China,making greater contributions to the development of optoelectronic equipment manufacturing in China.In this paper,based on the research object of Australia Sea Optoelectronics Corporation,the two related theories of strategic management theory and competitive advantage theory are used to study the advantages and disadvantages of competitors in the existing market based on PEST analysis and SWOT analysis.To find a suitable direction and strategy for our own development,The first chapter is the introduction section,which explains the background and significance of this article,expounds the research methods and contents of this article,and points out the theoretical basis and literature review of this article.The second chapter introduces the general situation and the evaluation of the development status of the company,looking for the problems existing in the current stage and analyzing the causes of the company.The third chapter is the core part of this article.Based on the PEST analysis method,it analyzes the current macro environment of enterprises,such as policy,economy,society,and technology,and studies the advantages and disadvantages of enterprises through SWOT analysis.As a result,the company can choose the development strategy clearly and accurately,enhance its strengths and avoid weaknesses,and can explore and improve its development strategy from multiple perspectives.Chapter IV,based on the above analysis,draws up a development strategy suitable for enterprises and provides safeguards for the implementation of the development strategy.