Research On Evaluation Method Of Packaging Design Based On Emotional Experience Engineering

In order to cope with the current situation of homogenization in the packaging market,companies have shifted the focus of packaging design from traditional design to interactive design with emotional experience.In the face of these "new" packaging designs,there is no systematic way for consumers to guide them to measure the advantages and disadvantages of packaging from multiple angles to make the correct purchase decision;for enterprises and designers,in packaging design In the decision-making stage before the scheme is put into the market,an evaluation method based on the consumer's emotional needs is needed to assist the enterprise to make the choice of the scheme,help its packaging scheme put on the market to meet the expectations of consumers,and minimize unnecessary losses of the enterprise.Therefore,research on a packaging design evaluation method based on consumer preferences and emotional experience is particularly important.In this study,through market research methods,physiological instrument measurement methods,the consumer's emotional vocabulary for packaging was collected and sorted,and a three-level multi-unit packaging design comprehensive evaluation index system based on consumer's emotional experience was constructed and used AHP Obtain the weight distribution of each index;analyze the feasibility of eye movement technology in packaging evaluation research and the relationship between eye movement index and consumer preference and establish a relationship model(E-DOP);Studied the impact of packaging efficiency on consumer preferences,and established a relationship model(UE-DOP),using the two models as an objective evaluation stage in the indicator system;finally demonstrated through examples The evaluation process of the evaluation system and the original data retained in the evaluation process are observed through the evaluation backtracking theory,thereby analyzing the shortcomings of the plan and putting forward corresponding suggestions for design improvement.