Beijing City Urban Construction Kuanyuan "Deluxe Room" Project Soft Outfit Design

Driven by national policies,hardcover houses are changing the traditional "rough house" delivery model,becoming a new direction for the development of the real estate industry,and bringing a huge impact to the traditional interior design and decoration industry.The deluxe room basically solves the traditional "hard decoration" problem,but at the same time,because of its "standardization and batch" production mode,the deluxe room also brings about the problem of lack of personality and serious homogeneity,which fails to meet people's pursuit of the needs of high quality and personalized life.The development trend of hardcover housing is irreversible.In the context of real estate industry transformation and consumption upgrade,soft-furnished design has emerged according to the trend.At present,real estate developers will carry out soft outfit design and matching when they launch high-quality deluxe rooms to enhance the taste of the deluxe room and attract consumers.The advantages of soft outfit design are reflected in personalization,diversity and quality connotation,which is what many deluxe rooms are missing.The soft outfit design can largely make up for the problems left by the deluxe room after solving the "hard decoration",and can enhance the quality connotation of the space environment.Through the investigation of the consumer groups of deluxe rooms and softcover design,understand the consumption direction and behavior needs of deluxe rooms,and clarify the strategies and methods of softcover design intervention in deluxe rooms;Use the literature analysis method to understand the development status of deluxe rooms at home and abroad and the impact of softcover design on deluxe rooms,define the concepts of deluxe rooms and softcover designs,and summarize the content,style,principles and elements of softcover design;Use the legend analysis method to qualitatively and quantitatively analyze the design objects,obtain design data,and provide a basis for the project practice;Use the practice method,through the full-case design of the "Beijing Urban Construction Wide House Soft Outfit Design Project",the relevant theory of soft outfit design to guide the practice,realize the personalized presentation and quality improvement of the deluxe room.In the practice of the soft-furnishing design project of the deluxe room,through a targeted survey of the consumer's family structure,psychological appeal and lifestyle structure,the customer's preferences of the style positioning of fashion trends,the spatial nature of leisure and entertainment,the multi-functional space layout,the design symbols of geometric abstraction and the of leisure romantic style are summarized.Take "Macaron" as the soft outfit design theme of the case one by one,carry out corresponding element extraction,color matching and material selection,and at the same time match different furniture,lamps,carpets,curtains,furnishings,floral green plants and so on according to the difference in space function.In terms of detail processing,according to the emotional design concept,determine the size and materials,through the principle of overall consideration,to ensure the coordination of the overall atmosphere and detail configuration,to achieve the personalized presentation and quality connotation of the deluxe room.