Creative Product Design Based On The Royal Kiln Cultural Genes In Jingdezhen

With the gradual improvement of people's living standards in my country,people's consumption of cultural products is also on the rise.The General Office of the State Council forwarded a number of opinions and notices from the Ministry of Culture and other departments on promoting the development of cultural and creative products of cultural relics units,and pointed out that it is necessary to “deeply explore cultural resources held by cultural and cultural relics units,develop cultural and creative industries,develop cultural and creative products,and promote excellent Chinese culture.Chinese civilization promotes coordinated economic and social development and enhances national soft power." As the capital of spirit,culture,and ceramics,Jingdezhen should seize the opportunities of the times to develop the cultural and creative industries of museums,develop local cultural industries with the trend of the times,and inject fresh adaptation blood into the rise of Jingdezhen's economy.The thesis aims to extract the cultural genes of Jingdezhen royal kiln through the study of Jingdezhen royal kiln utensils culture,use the knowledge of semiotics,and use design techniques to innovate the design and then apply it to cultural and creative design.First,through the induction and extraction of cultural genes and the cultural genes of Jingdezhen royal kiln;second,the use of symbolic dualism to extract the cultural heritage genes of the royal kiln to provide a reference for the next design practice;finally,through the selection of cultural genes and The extraction of cultural relics genes and examples of innovative design in combination with design techniques.