Study On The Development Strategy Of Qumei Home Furnishings Group Co.,Ltd.

In recent years,the home furniture industry developed rapidly in China,and both of them kept a common prosperity of well-production and well-sale.From 2010 to 2017,the GDP of household companies increased from 307.28 billion to 787.25 billion,with the annual compound growth rate is up to 14.4%,it is much higher than the GDP growth in the same period.Thus it can be seen,with the level of urbanization is increasing,housing consumption has become a new economic growth point,it is not only driving the strong demand of the downstream market,but also promoting the development of the home furnishing industry.Nowadays,household consumer groups tend to be younger generations,they are not only concerned about the functional needs of household products,but also put the pursuit of style diversification and highlighting the need for personality on the same important position,which are the features become apparent increasingly.At the same time,many domestic and foreign home furnishing enterprises comply with the development trend of the industry and consumer demand,expand their business areas in order to occupying the market share.At present,Qumei Home Furnishings Group Co.,Ltd.has completed the transformation from manufacturing brand to commercial brand,constantly enriched the senior product structure,launched different styles and different levels of home furnishing series to meet the needs of consumers of different classes.However,Qumei Home Furnishings Group Co.,Ltd.has only finished the transformation and improvement of furniture products and brands,but it still has some deficiencies in product category simplification,business scope limitations and market development.An increasingly intense in the competition of furniture market,it is bound to become future development of the great challenge for Qumei Home Furnishings Group Co.,Ltd..Based on the strategic management theory,using literature analysis and comparative analysis,PEST and SWOT analysis tools to analyze the market,external environment and internal environment of Qumei Home Furnishings Group Co.,Ltd..After successful listed strategic transformation,it has achieved the development of furniture industry in Chinese market trend and the diversified development of rational planning,so as to support the product category expansion,promotion and support of the projects.While ensuring social and environmental benefits,increasing economic benefits of enterprises can enable enterprises to achieve sustainable development and improve their comprehensive competitiveness in the industry.