A Study On Development Strategy For Company A

Shipping agency enterprises,as a derivative industry of international trade and worldwide shipping,are booming with China’s accession to WTO and the continuous growth of domestic ports.As a bridge among ship owners,ships,traders,ports and the related stakeholders,shipping agencies are providing important support for the development of international shipping,import and export trade and relevant port logistics.With the gradual reduction of the threshold requirements by the Ministry of Communications for the establishment of shipping agency enterprises,some private shipping agency enterprises with cargo owner or port background,same as some foreign agency enterprises,are gradually increasing,and traditional shipping agency business mode has been simple with limited service ability,customers are becoming less dependent on shipping agencies,plus the fact that the disorderly competition and competitive march between shipping agency enterprises are particularly obvious,it is inevitable that the profit margin of shipping agency enterprises keep declining.Facing the unfavorable market environment,the healthy and sustainable development strategy of shipping agency enterprise is imperative.The research content of this paper mainly includes the following parts: Firstly,the background and significance of the research are summarized,and the literature involved is reviewed and analyzed theoretically,which lays a foundation for the research of the paper.Secondly,combined with the background,development status and difficulties of Company A,PEST and Five Forces model analysis tools are used to analyze the competitive pressure of company A in the external environment and the competitiveness of competitors in the same industry.Thirdly,through the SWOT analysis tool,the company’s strengths,weaknesses,opportunities and threats are obtained,which can be reasonably used to construct and improve the development strategic planning of company A,in addition,through the evaluation matrix of the questionnaire analysis to the middle and high management team of company A,combined with the goal of strategic planning and selection,diversification development strategy and differentiation strategy are put forward,in order for the smooth implementation of the strategy,the paper also respectively formulate the concrete protection method in organization,human resources,business integration,and information system security.