Diversified Design And Research Of Cultural Products In Dalian Shell Museum

In today's era of frequent international cultural exchanges,countries have begun to pay attention to the development and protection of their own culture.Museum cultural goods,which is educational and circulating,can be used as an important way to spread culture.At the same time,with the improvement of consumers' psychological needs,the orientation of goods has increased from the function to the needs of culture and experience.Therefore,the museum culture-oriented product design has become the direction of products in recent years.With the development of social diversification,people's lifestyles and demands have become more diversified,resulting in new requirements for product design.In order to meet these needs,product design has gradually begun to diversify.And the rise of diversified technologies and materials has broken the limits of traditional products and provided the basis for diversification of design.This study takes the above as the background and takes Dalian Shell Museum as the object to conduct research on the diversified design of cultural commodities.In the research,firstly collect and analyze relevant literature about the definition and development status of museum cultural goods,and the development trend and necessity of product diversification design.Then summed up the strategy of museum cultural commodity design under the background of diversified times,as a theoretical basis and guidance for design practice.During design practice,the systematic research on the Dalian Shell Museum was carried out,and the problems existing in the cultural goods were discovered.Through the interviews with the manager of the museum,the development status and consumption of cultural goods were summarized.Then propose the design vision and design process and Guide the design practice with the design strategy of diversified museum cultural goods.A series of diversified cultural product design schemes suitable for Dalian Shell Museum are proposed,including the cultural brand image of Dalian Shell Museum,the cultural souvenirs of “Shibei” series,the intelligent Bluetooth audio of “Listening to the Sea”,the “Shell Quest” interactive exhibition and the “Wow! Shell” activities.Finally,I went to the Dalian Shell Museum to show the design plan for the director of the museum,and obtained a high evaluation of the design.