A Study On The Strategy Of C Company To Develop International Engineering Contract Market

With the further development of global economic integration,China’s Comprehensive national strength is constantly improving.While the State encourages international engineering cooperation,China’s foreign engineering business is developing rapidly,its scale is expanding day by day,and its international competitiveness has improved significantly.China’s foreign contracted projects have maintained a relatively rapid growth rate,which also indicates that China’s foreign contracted projects have entered a period of steady and rapid development.With the rapid expansion of the overall business and scale,the scale and grade of foreign contracted projects in China are also constantly improving.However,compared with the construction enterprises of developed countries in Europe and the United States,the main source of international projects contracted by Chinese construction enterprises in the international project contracting market is the foreign aid projects of the Chinese government,and the contracting market is also mainly concentrated in some developed countries or regions such as Africa and Asia.Especially,in recent years,with the implementation of the national going-out strategy,more and more Chinese construction enterprises go abroad.At the same time,most of these "going-out" enterprises are concentrated in the Asia-Africa region,which has led to the phenomenon of price reduction and vicious competition among Chinese construction enterprises in the international engineering market of some countries in the region.At the same time,Chinese construction enterprises also encounter a series of problems when exploring overseas markets,including:(1)establishment of target market;(2)selection of entry mode of target market;(3)grasp of entry opportunity of target market;(4)dynamic adjustment of entry mode of target market.In these problems,the choice of target market and the determination of market entry mode are the core issues for Chinese construction enterprises to implement overseas market development strategy.How Chinese construction enterprises choose suitable overseas target market entry and what market entry mode they adopt in the established overseas target market are not only related to whether they can successfully open up overseas market,but also to their future profitability in the market.At the same time,it is also related to the competitive position of Chinese construction enterprises in the international project contracting market.International growth of enterprises.Through the study of C company,this paper analyses its internal and external environment,and studies and plans the strategy of C company to develop international engineering contracting market from various angles,and puts forward the implementation of the strategy and safeguard measures.