Research On The Free-value Business Model Of RFK Medical Device Company

China has entered an aging society,and its development situation can be summarized as the largest number,the fastest speed,the largest difference and the heaviest task.With the rapid increase of the number and proportion of the elderly population,the pressure of raising the elderly in Chinese society continues to increase;In addition,the health level of the elderly population in China is generally low,especially at the grass-roots level of counties,townships(towns)and villages;At the same level of aging,China is facing more heavy pressure of realistic upbringing than developed countries.regions and the southeastern coastal areas,and the same village-level health service stations may have relatively sound departments and advanced equipment in the eastern region,but there may be only one village doctor or doctor in the western region.Therefore,the improvement of medical conditions and technology in the central and western regions and at the grass-roots level is particularly important.The aging industry will become a rapidly developing industry,to do a good job in the health of the elderly,that is,in line with the national policy,but also in line with the hearts and minds of the people.In recent years,with the rapid development of global information technology,the application of information technology represented by the Internet in all walks of life has become more diversified,which has led to a large number of new industries,new formats and new business models.With the popularity of mobile intelligent terminals,the sharing economy under the Internet platform has an important impact on economic life.The sharing business model represented by sharing bicycles and the further development of the free value-added business model represented by tencent video have become emerging business models.The reason why free value-added business model will occupy people’s psychological highland in a short time has a lot to do with its characteristics.Free is the most effective,direct and fastest way to attract members,especially in the aging health industry.Many problems in the health industry can be intervened free of charge to eliminate customers’ distrust,and value-added is particularly important.Free is the foundation,value-added improves the service requirements,value-added allows more people to have the right to choose,so that different types of customers can choose the right service according to their own conditions,more reasonable and more fair.Based on the above background,this paper takes the free value-added model of Alexander Osterwalder and Yves Pigneur’s business model in the new generation as a model,fully completes the customer segmentation,accurate positioning,customer-centered mining customer needs,accurately find out the pain points,and finally achieves the goal.In the mode,it can bedisplayed through value proposition.To dredge and deal with customer relations,clarify channels and channels,connect with the existing core resources of the company,realize value proposition through key business,and achieve value-added income generation through important cooperation among various parties,so as to achieve the overall closed-loop.This article is based on the background of China’s aging,and the central and western and urban and rural primary care is seriously wrong as an opportunity;RFK medical equipment company’s intermediate frequency therapeutic instrument products.With free experience as a breakthrough,it provides free services,free equipment and technology,free platform and training to customers,cooperative stations,partners and other partners and individuals,so as to achieve a win-win situation for customers,partners and companies.Mainly through the study of the nine modules of free value-added mode,starting from the analysis of the nine modules,starting from the relationship between the nine modules,sorting out the relationship between each part,relying on the technical background and social background of the nine modules;And the conditions needed to achieve the free valueadded model to complete the business model concept.To analyze the existing problems and causes of RFK medical device company,so as to find countermeasures.Through the way of social questionnaire survey of customers,cooperative stations and partners,it adds weight to the free value-added business model conceived to solve the problem.This paper starts with the evolution of business models,according to the diversified development of business models in today’s society,the introduction of the new generation of free value-added business model.Enlighten and summarize the embryonic form of RFK medical device company business model.The research conclusions mainly include the following aspects:First,from the business model canvas analysis,from the nine modules of free value-added model,to analyze the focus of each part and related status,as well as the three major systems to achieve free value-added,and then study the management system of the value-added module and the business model of domestic and foreign free value-added module.Secondly,based on the basic situation and current situation of RFK medical device company,the common problems in the household medical device industry are sorted out,and through further analysis of these problems,the root of this problem is found out.Finally,under the social trend of Internet +medical health,upgrade the product and management system,make use of the nine modules of free value-added business model and RFK company’s deep market advantages and management advantages in the medical device industry for more than ten years,and collect data from customers,cooperative stations and partners through social questionnaire research,so as to find countermeasures for the operation of household medical devices in the health industry.Through data analysis and the company’s past experience in operating the market,the results show that the use of social resources to break through the barriers between the nine modules.According to thenine modules of free value-added business model,the hardware system of corresponding products and the software system of member public number micro-mall are developed.To provide technical support and countermeasures for its smooth operation.Free experience-based means to achieve free value-added and meet the needs of customers are effective countermeasures to solve the problems between customers,cooperative stations and partners in the aging health industry.To achieve win-win situation for society,customers and companies.