Planning And Design Of Rural Tourism In Zhaolv Village Of Chenzhou

With the concept of "global tourism" proposed,"tourism + country" is gradually warming up,and rural tourism has become one of the main choices for urban residents to spend their holidays nearby.The "rural revitalization" strategy proposed by the 19 th National Congress of the Communist Party of China will also bring new opportunities for rural tourism.The development of rural tourism has promoted the construction of rural areas.However,due to insufficient exploration of resources and features,rural tourism has been homogenized within a certain range.The development of rural tourism needs to correctly understand and analyze its connotation,dig deeper into the natural and human elements of each village,reasonably plan and design,to realize the differentiated development of rural tourism destinations.Based on the trilism of tourism planning,this paper studies the planning and design of rural tourism combined with the Maslow's hierarchy of needs theory,sustainable development theory,industrial integration theory,and landscape ecology theory,and uses literature research methods,field research methods,Interview methods,and so on.The main research results are as follows:(1)The research status of rural tourism at home and abroad is sorted out,relevant concepts and theoretical basis are summarized,and the research methods and technical routes of this article are clarified.(2)Based on related theories,the process,core contents and methods of rural tourism planning and design were studied,and the framework of rural tourism planning and design was formulated to guide the specific planning and design of the project.(3)the paper briefly describe the development of rural tourism along the West River in Chenzhou and analyze its advantages and problems.(4)A case study was conducted on the rural tourism planning and design in Zhaolv Village.Analyze the basic environment,resource conditions and tourism market of Zhaolv Village,determine its overall strategy for tourism development,and make detailed planning and design plans for it,Including the planning of the spatial structure and tourism project zoning planning,industrial development planning,tourism facility planning,theme line planning,rural landscape planning and design and implementation of operational planning.This article summarizes the process,content system and planning method of rural tourism planning and design.It hopes to provide practical theoretical guidance for rural tourism planning and design work in China,and through research on rural tourism planning and design examples of Zhaolv Village,in order to provide ideas and methods that can be used for the same type of rural tourism planning and design from the perspectives of landscape,ecology,humanities and economy.to realize rural tourism differentiation and sustainable development.