A Study On The Media Salience Of Unmanned Vehicle Issues In The Scientific WeChat Public Account

In today's society,with the rapid development of smart phones and mobile Internet,science communication platforms have entered mobile social platforms.The scientific power based on WeChat public number is no longer negligible.For network users,it is an advantageous platform for convenient and quick access to and transfer of scientific knowledge.In addition,as artificial intelligence and 5G gradually come into people's vision,the concept of unmanned driving is no longer unfamiliar,and even the realization and popularization of this technology can be expected in the future.In this era,how much attention people pay to unmanned driving,especially to the scientific public number under WeChat platform,an online media?Firstly,this paper defines the concepts of unmanned vehicle,scientific communication,scientific public account and media salience by combing the domestic and foreign literature and combining with the previous research theories and conclusions;Secondly,this paper explains the communication status,media salience theory and scientific communication theory.Then,taking the scientific public name "Shell","Huxiu","Bad comment","Science and technology aesthetics","cool play laboratory" as the research object,combined with the theory of media salience in agenda setting theory,using the method of content analysis.This paper analyzes the media salience of unmanned vehicle topics,and probes into science.Whether the report form and content of unmanned vehicle issues are the main factors that influence the media significance and whether the media salience is the influence factor of audience feedback.It is found that the credibility of the content and the form of the report(title type,multimedia application presentation)are the main factors that influence the spread of the unmanned vehicle issues,and the credibility of the content of the report.On the issue of audience feedback,media The prominent aspect of body significance,that is,push order affects the audience feedback of unmanned vehicle topic communication,that is,the media salience of self-media is the main factor that affects the audience feedback.Finally,based on the conclusions of the study,this paper analyzes the shortcomings of the spread of unmanned topics in the current scientific public issue and puts forward some suggestions.